Britain’s online retailer Dead Good Undies is expanding it’s collection of brands this year. This is a great sign of continuous growth for the store but also a sign of increasing demand for quality underwear by men in the UK. The first of many new brands added this year is one of our favourites, Eppureluca.
Eppureluca creates fashion forward designs, a play on colour not only on the body of the underwear but also on the waistbands. From classic combinations of black with white all the way to their unusual green with orange, or even teal with gold. The styles range from sporty to sexy and everything in between. Enjoy some of the first shots Dead Good Undies released just a few days ago, with athlete Phil Bruce posing in the designs by Eppureluca.