Modus Vivendi - New campaign Bear Line

Today we will show the new campaign by Modus Vivendi, the sixth of a series in which each line from its new collection is presented in a different location around the world and photographed by a selected photographer, reputed for his outstanding skills and unique style.
The five locations around the world we have visited so far and the five lines we have shown you are: Leicester, England (Pride Line), Newport Beach, USA (Military Line), Thessaloniki, Greece (Wolf Line), Madrid, Spain (Buddha Line) and Aix en Provence, France (Masai Line). Now we take you back to Spain and one of its southern-most regions, Tenerife in the Canary Islands, where the outstanding photographer Adrian C. Martin has photographed the new Modus Vivendi Bear Line. Well-known for its natural beauty, this location was chosen by the photographer as the back-drop for his session with Fran Otero. Martin produces a shoot full of masculinity, which ideally suits the Bear Line: strong, sexy and yet at the same time serene.
The Bear Line itself, which comprises new underwear and sportswear in two tones of grey (light grey and carbon grey) with hints of orange and red, is a line dedicated to highlighting a man’s best assets. Note Modus Vivendi’s new take on enhancing underwear, with three different cuts (briefs, jock briefs and boxers). There is also a handsome sleeveless, the Henley-style shirt and new, highly comfortable sweat shorts. These are all innovative designs, the outcome of untold hours of testing, not only on paper but also on real models, and, of course, manufacturing that is second to none.

Credits
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Adrian C. Martin (http://www.adriancmartin.com)
Model: Fran Otero
Assistants: David Diaz, Sergio Del Pino
Location: Tenerife, Canary Islands, Spain

Model watch: William Djian by Fred Goudon

It is true that many nice things come from France. The country is a synonym for wine and nice food,
as well as art, literature and of course fashion. In this column, "model watch", you see various models, new and established, professional or amateur. So, today we will show you a French model who is taking his first steps in the fashion industry. His name is William Dijan and when we saw his work with the great photographer Fred Goudon we had to get in touch with both of them and ask for their kind permission to show you their work.
William is 21 years old and lives in Grenoble. He is interested in participating in a range of projects, from artistic photography to advertising and fashion campaigns. He has a very interesting face and the right body which, in our opinion, would suit almost any kind of photographic work. Keep an eye on this guy, you will see a lot more of him in the near future!
Photographer Fred Goudon needs no introduction. You have all probably seen his work for the "Dieux du Stade" calendars among many other commissions. He is a photographer we admire and we are really pleased to show you his outstanding work.

Enjoy!

Credits:
Model: Willian Dijan
Photographer: Fred Goudon

Underwear suggestion: Lookme Tripler Mini Pants boxer brief

This underwear suggestion is sponsored by Deal by Ethan

Our underwear suggestion today is a multi-fabric pair of boxer-briefs. The Tripler Mini Pants Boxer Brief by Lookme features leg and pouch trim decorated with multiple thin bands with the sides of the garment being made of a fine mesh. The back has a solid bikini-like seat, again with the same thin bands decoration, with the pouch also made of a solid fabric. There is an extra thin waistband which allows the briefs to sit low on the hips. 

Would you wear it?

This underwear suggestion is sponsored by Deal by Ethan

Vocla's guide to Valentine's Day underwear shopping

In one of the most complete Valentine's Day special shopping guides we have seen recently, Vocla.com, selected a series of underwear and arrange them into four main themes:

• Colours of Love – red and pink underwear to get him into the romantic mood
• Fetish Fantasy – these are all the naughty styles: leather, latex, open pouches, backless underwear
• Sexy Styles - see-through materials, g-strings and thongs
• Massage his Ego – underwear that will boost his confidence: enhancing, push-up, padded and butt lifting underwear

Follow the links above to browse the styles that Vocla put together for you and get the perfect underwear for your loved one (or yourself). From us, a small preview of what you will find in the themes in the images below. We also learned that VOCLA will be holding offers to get 15% off the styles in each selection for specific days between now and Valentine’s Day. Each offer will be announced on their social media channels. 

Björn Borg's next collection via a free web-based game!

Swedish brand Björn Borg has chosen a completely different way to present its new collection this year. Instead of runways and exhibitions we are all invited to see the SS15 collection from the comfort of our armchairs via a free web-based game launched on the 28th of January. 

The new collection will include eye-catching patterns and sporty fabrics and the typical colourful palette is replaced by monochrome.  This collection is inspired by fictional worlds, mesmerizing mythical islands and visionary videogames.

The game itself introduces a new genre: The player battles evil forces with the power of love! The trailer for "First Person Lover" unveils two of the weapons that can be used in the game: a handgun that fires holographic kissing mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos of the kind of those held by tech giants. Watch it here: http://youtu.be/kxaspvLzJ8M

The First Person Lover Game is free of charge and is launched on January 28th 2015 at firstpersonlover.com

Here are some of these unusual images that appear in the game. Take a look!