Thursday, November 20, 2014

Cristiano Ronaldo launches CR7 Shirts

World renowned footballer Cristiano Ronaldo extends his fashion brand CR7 with the introduction of a premium shirt collection building on his successful mens underwear and sock range with the objective of creating a brand of staple items for men- an upscale take on men’s wardrobe essentials.
The collection includes modern and stylish options as well as more formal pieces, with a clear focus on superior quality and fit. Clean, sleek silhouettes are executed with the highest attention to detail, delivering an elegant yet cutting edge look for standout pieces.
This collection of shirts sees Ronaldo continue his partnership with New York based designer Richard Chai.
Ronaldo says of the project, “Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible.”
“For me, a strong foundation is the most important thing throughout every area of my life. In my sporting life, a strong foundation enables me to perform at my very best and I apply the same principle to my personal life, business life and the way I dress. Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.”
Richard Chai added, “Ronaldo and I already have a great relationship collaborating on the CR7 by Cristiano Ronaldo underwear and socks line, and I’m excited that together we have developed a premium men’s basics brand which features well made, essential pieces. The idea of the CR7 Shirt collection is similar to the core ideas of the underwear collection. It is based on form, function and style. Part of the range is made with stretch, creating a story around the idea of mobility. Ronaldo is an active individual with style and using stretch technology allows for the kind of comfort and movement that he expects from the products that he wears. The collection has a nod to tradition in finishings, but the details, materials and construction of the shirts are far more fashion forward. We have developed signature details such as a contrast piping in the necklines and a CR7 logo-ed tag on the bottom side seam. Each season, there will be focus on a key trend, keeping a fresh approach whilst staying true to the characteristics of the brand."
On Monday (17th November 2014), Cristiano Ronaldo officially launched his new CR7 Shirts collection globally. In celebration of the launch, he took part in a photobooth style shoot wearing one of his favourite pieces from the range (images below).

The CR7 by Cristiano Ronaldo shirts collection is available internationally through www.cr7shirts.com and select retailers.

Cristiano Ronaldo  - campaign for the launch of CR7 Shirts

Cristiano Ronaldo  - campaign for the launch of CR7 Shirts

Cristiano Ronaldo  - campaign for the launch of CR7 Shirts

Wednesday, November 19, 2014

Underwear suggestion: Gabriel Homme - Centurion tank top

This underwear suggestion is sponsored by Gabriel Homme

We haven't featured a tank top for quite some time now on our "underwear suggestions". Today, our underwear suggestion is the Centurion tank top by Gabriel Homme. Made from 100% cotton (ribbed) this slim fit tank top features a beautiful, white with black, design which is quite striking. Wear this at the gym for your workout or under a shirt to keep you warm. Apart form this white with black, this item comes in several other colours. Available in four sizes, from small to extra large.

Would you wear it?

Gabriel Homme - Centurion tank top



This underwear suggestion is sponsored by Gabriel Homme

Tuesday, November 18, 2014

Australian underwear brand 2EROS now available at Vocla

British underwear retailer VOCLA has added the Australian underwear brand 2EROS to their collection! 2EROS, which is one of the favourite brands of Men and Underwear Blog offer a range of sleek and stylish underwear with an emphasis on functionality and quality. You may have seen quite a few posts we made about them but here is a bit of information for you, in case you are not familiar with this brand yet. 
2EROS (pronounced ‘To Eros’) refers to Eros, the Greek God of lust and love so ‘To Eros’ means ‘to the God of Love’. The underwear is designed to make its wearer, the God of lust and love, look and feel great.
Many of our readers are based in Europe and we know that sometimes buying online underwear from Australia can be a bit tricky with import duties you may have to pay if your order is quite big. So if you are based in the UK or Europe, the addition of 2EROS at Vocla.com is quite big news!

Lets see in more detail the two distinctive collections you can get from Vocla.

2EROS Icon Boxer Short

VOCLA has not previously had a great offering of boxer shorts because many boxer shorts are rather old-fashioned and exceptionally loose-fitting. However, the 2EROS Icon boxer short is very different. This is a completely modernised style. Yes a boxer short can look sexy! The Icon boxer short has a low rise waist, a short leg and curved leg openings to the side. It is made with woven cotton that has a slight shine to give a quality luxurious feel and look. In terms of practicalities, it has two side pockets and a button front fly. See below a few pictures of this style.

2EROS icon boxer short

2EROS icon boxer short

2EROS icon boxer short

2EROS Jock Series

The 2EROS Jock Series is designed with the active guy in mind. The material is ‘Tactel’, a performance fabric that is breathable and wicks away moisture. It’s also super soft to touch and feels great. So those gym sessions and outdoor pursuits should be a much dryer experience. See below the different cuts that this series comes in.

2EROS underwear - Jock Series

2EROS underwear - Jock Series

2EROS underwear - Jock Series

2EROS underwear - Jock Series

Modus Vivendi new campaign for Wolf Line

Today we will show you the third part of Modus Vivendi quite spectacular 2015 campaign in which its new collection is presented by 10 of the most individual, visionary photographers working around the globe today.
After visiting Leicester, UK for Gavin Harrison’s shoot of the new Pride line (see our post about it here) and crossing the Atlantic all the way to sunny California, where Tom Cullis created some unforgettable images of the Military line (see our post about it here), our next stop in Modus Vivendi’s 2015 style campaign is Thessaloniki, Greece, the home of the brand itself!
Greek photographer Nick Gogas, using his imagination as his only weapon and the Modus Vivendi Wolf Line as his inspiration, was unleashed to present the items in his own inimitable way. The results are amazing!
The Wolf line is masculine, contemporary and with a certain sense of fun. And this is precisely the spirit which the Greek photographer captures in his work, presenting this line in a straightforward yet visually striking fashion. The charismatic model chosen by Nick Gogas is also Greek, Christos Artemiou. Dark and moody, Christos oozes quiet energy and confident style.
The Wolf Line comprises mens loungewear such as the Wolf Homewear (we love this!) and the Wolf Lounge Pants. Also in this line you will see some quite stunning streetwear such as the Wolf Hoodie or the Wolf Longsleeves and also the brand's take on thermal underwear, the Wolf Meggins.
Winter is coming. The Wolf line is here. Stylish, in subtle tones of dark blue and grey. Warm to wear, in fabrics of the highest Italian quality. And unmistakably Modus Vivendi (with all the detailing the Greek brand is famous for), the Wolf line delivers on promise: strong, imposing, fascinating.

Enjoy!

Credits:
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Nick Gogas
Model: Christos Artemiou

Modus Vivendi loungewear - Wolf Line

Modus Vivendi loungewear - Wolf Line

Modus Vivendi loungewear - Wolf Line

Modus Vivendi loungewear - Wolf Line

Modus Vivendi loungewear - Wolf Line

Modus Vivendi loungewear - Wolf Line

Modus Vivendi loungewear - Wolf Line

Modus Vivendi loungewear - Wolf Line

Monday, November 17, 2014

Underwear suggestion: Candyman - Boxing Brief

This underwear suggestion is sponsored by Deal by Ethan

We thought a devilish red pair of briefs should be the right underwear to start the series of underwear suggestions this week! The Candynman Boxing Brief is done up in sexy straps in the front for a skin-showing look that's just the right amount of dungeon. The back panel is made from sheer stretch microfiber that nicely shows off your finest assets. And here are some more technical specifications for these briefs: Fabric composition, 91% polyester, 9% elastane stretch fabric features sheer back portion. Strappy front. Low rise, falls below natural waistline to underline your abs. Wide elastic logo waistband.

Would you wear it?

Candyman underwear - Boxing brief

This underwear suggestion is sponsored by Deal by Ethan

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