A Men and Underwear premiere for a brand that is based in The Netherlands and thinks outside the box today. Fundies is a quirky, men and women, underwear and street wear brand launched in 2016 by Hans Hutting. His designs feature bright and playful colours, materials combinations and handmade prints.

This is what he said to us when we asked him about his inspiration:

I always have a big sketchbook with me everywhere I go, ideas for prints pop-up on weirdest moments… All the guys on Grindr who ask for d*** pics for example… or the discrimination in the LGBTQ community, or just a funny joke my granny makes…

The brand uses only natural or non-toxic dyes for its handmade prints. The printing process as well as the manufacturing take place in The Netherlands using zero waste techniques. They produce a number of designs throughout the year, all in a limited run. This means that there is always something special, new and unique you can find at their store.

Fundies prides itself for being a brand for people with a good sense of humour. They are trying to stay out of the broader fashion system and its trends by setting their own. They like to stand out and surprise their customers with a new release when they least expect it. Instead of making big collections, they like to create, only and when their inspiration is at its peak.

Check out the promo photos below released for this coming Christmas season and their website www.fundiesshop.com to see and read more about this brand. Photography is by C.LEY.F, make-up and hair by Daan van Maan, decor design by Roy Ruepert and models are Daniel, Elenora, Fernando and Nunoy.

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