World renowned footballer Cristiano Ronaldo extends his fashion brand CR7 with the introduction of a premium shirt collection building on his successful mens underwear and sock range with the objective of creating a brand of staple items for men- an upscale take on men’s wardrobe essentials.
The collection includes modern and stylish options as well as more formal pieces, with a clear focus on superior quality and fit. Clean, sleek silhouettes are executed with the highest attention to detail, delivering an elegant yet cutting edge look for standout pieces.
This collection of shirts sees Ronaldo continue his partnership with New York based designer Richard Chai.
Ronaldo says of the project, “Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible.”
“For me, a strong foundation is the most important thing throughout every area of my life. In my sporting life, a strong foundation enables me to perform at my very best and I apply the same principle to my personal life, business life and the way I dress. Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.”
Richard Chai added, “Ronaldo and I already have a great relationship collaborating on the CR7 by Cristiano Ronaldo underwear and socks line, and I’m excited that together we have developed a premium men’s basics brand which features well made, essential pieces. The idea of the CR7 Shirt collection is similar to the core ideas of the underwear collection. It is based on form, function and style. Part of the range is made with stretch, creating a story around the idea of mobility. Ronaldo is an active individual with style and using stretch technology allows for the kind of comfort and movement that he expects from the products that he wears. The collection has a nod to tradition in finishings, but the details, materials and construction of the shirts are far more fashion forward. We have developed signature details such as a contrast piping in the necklines and a CR7 logo-ed tag on the bottom side seam. Each season, there will be focus on a key trend, keeping a fresh approach whilst staying true to the characteristics of the brand.”
On Monday (17th November 2014), Cristiano Ronaldo officially launched his new CR7 Shirts collection globally. In celebration of the launch, he took part in a photobooth style shoot wearing one of his favourite pieces from the range (images below).
The CR7 by Cristiano Ronaldo shirts collection is available internationally through www.cr7shirts.com and select retailers.