Cristiano Ronaldo, the legendary Portuguese footballer, joins a long line of male sporting celebrities entering the world of male fashion, in particular the male underwear industry. One of the most anticipated new male underwear brands of the year, CR7, was launched yesterday in Madrid. Ronaldo revealed a 19 metre high campaign image featuring himself wearing a pair of CR7 Trunks from the Fashion Line of his first collection.

CR7 underwear launch in Madrid
Cristiano Ronaldo launches his own underwear brand, CR7 by Cristiano Ronaldo, with an event at Madrid’s famous landmark Palacio de Cibeles.

CR7 by Cristiano Ronaldo is the first solo brand venture for the sportsman. He has previously collaborated with other brands and has signed endorsement deals, but he has never before launched his own products.
Ronaldo said, “Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time. Working on this collection has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself. I am very proud that the collection is launching worldwide.”

The collection is now available worldwide from and selected retailers.
Cristiano Ronaldo for CR7 underwear

Cristiano Ronaldo for CR7 underwear

A quick look at what’s on offer from the CR7 debut collection: There are three lines of underwear – Luxury, Fashion and Basic:

CR7 Luxury Line

The Luxury Underwear Line comprises three different styles: briefs, trunks and button-fronted trunks.
Each comes in four different sizes (small to extra large).
The CR7 Luxury Sock Line offers classy design in three top quality materials.
Both the Luxury Underwear and Luxury Sock Lines are manufactured exclusively from the finest materials and are designed for the ultimate in fit and comfort.

CR7 Fashion Line

The Fashion Underwear line consists of four different styles: briefs, trunks, American boxers (loose boxers) and Long Johns. They come in four different sizes (small to extra large).
The Fashion Sock line comes in three different styles.
Manufactured from quality materials, the CR7 Fashion Line ensures a perfect fit and comes in a wide range of colours and patterns that work with every look.

CR7 Basic Line

The Basic Underwear Line is available in three different styles; trunks, briefs and American boxers (loose boxers) and in four different sizes (small to extra large). They come in 3-packs.
The Basic Socks Line comprises two different 3-packs of high quality socks.
Manufactured from quality materials, this collection ensures a perfect fit and is based on basic colors for men who prefer a simple, modern look.

CR7 underwear and socks

The CR7 Underwear and Socks collection has been given an energetic launch. Designed in close co-operation with New York-based designer Richard Chai and the Danish underwear manufacturer JBS Textile Group, the collection showcases modern, international fashion with a widespread appeal to boys and men the world over.