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      The 10 most liked Instagram posts in 2018

      December 30, 2018
      Editorials & Models, Men and Underwear, News & Trends
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      June 2, 2023
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      June 1, 2023
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      May 31, 2023
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      May 28, 2023
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Tagged amu

AMU is an Irish brand founded in 2012 by Darrell McDonald, owner of Alpha Male Undies store. The AMU collection features bold colours and a range of exciting silhouettes that will literally make your guy stand out. AMU collection comprises mens underwear, swimwear and athletic wear.

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amu
AMU - Pure Boxers - White

Underwear Suggestion: AMU – Pure Boxers – White

September 2, 2022
Men and Underwear, Underwear Suggestions
This underwear suggestion is sponsored by Men and Underwear – The Shop. Our underwear suggestion today is a classic style pair of boxers in white. The Pure Boxers are made from a high-quality silky soft poly... Read More...
Marcuse swimwear - Master pink copy 2 Vlad Parker by Stas Vokman

The 10 most liked Instagram posts in 2021

December 29, 2021
Men and Underwear, News & Trends
2021 was another strange and difficult year, full of ups and downs for not just the men's underwear industry but for most individuals all around the globe. It has been a year where social media saw a surge in u... Read More...
PhotoRSH - model Tony in AMU underwear

Model Tony by PhotoRSH – AMU underwear

September 13, 2021
Editorials & Models, Men and Underwear
We are happy to start a new week with some photos captured by Ross Haley aka PhotoRSH. The talented American photographer returns to Men and Underwear with a series of photos featuring model Tony posing in AMU ... Read More...
AMU Pure briefs and jocks on model DW Chase

Model DW Chase in AMU Pure briefs and jocks

August 2, 2021
Editorials & Models, Men and Underwear
Model DW Chase returns to Men and Underwear with one more series of photos. The feature follows him at his house, the garden and his gym posing in briefs and jockstraps of Irish brand AMU. DW Chase is known for... Read More...
AMU underwear - Model and Finess Fanatic Simon by PhotoRSH

Model and fitness fanatic Simon by PhotoRSH for AMU underwear

June 22, 2021
Editorials & Models, Men and Underwear
We are delighted to show you today an editorial photographed by talented PhotoRSH today. The striking and incredibly sexy photos you see below feature model and fitness enthusiast Simon, posing in the white tho... Read More...
Exodia underwear - modelsJuanFer De La Torre, William Santos, Gian Bastos and Thomas Cerrini

Weekend Feast with JuanFer, William, Gian, Thomas, AMU underwear and so much more!

June 19, 2021
Men and Underwear, Weekend Feast
Men! JuanFer De La Torre, William Santos, Gian Bastos and Thomas Cerrini photographed by Gus Dantas for the Exodia Rio underwear in Eroticco Magazine. Have a look at the latest feature about Moschino, style... Read More...

Alpha Male Undies – The Pure Underwear Collection has arrived!

June 17, 2021
Men and Underwear, News & Trends
We are quite excited to add one more brand to our shop! Alpha Male Undies or AMU as you can simply call it is an Irish brand, designed in Dublin. It is the in-house brand of the retailer with the same name whos... Read More...
Patxi by Frank Louis

Weekend Feast with Patxi, Mathias, Winter Sales and so much more!

January 9, 2021
Men and Underwear, Weekend Feast
Men! Model Patxi Areitio Mira poses in Tommy Hilfiger underwear, photographed by Frank Louis in L'Effronte Magazine. Henrique Zouain and Luiz Altefender pose in underwear by Lupo for the camera of Beto Urba... Read More...
AMU underwear - model Zeus by MDZ management

Model Zeus by MDZmanagement – AMU underwear

January 5, 2021
Editorials & Models, Men and Underwear
We are happy to show you today one more editorial work by MDZmanagement. The talented photographer worked with model Zeus Gonzalez Santana for a series of great photos featuring underwear from Irish brand AMU. ... Read More...
AMU underwear - Model Aaron by MDZmanagement

Model Aaron by MDZmanagement – AMU underwear

July 22, 2020
Editorials & Models, Men and Underwear
Today we show you the latest editorial work of Spanish team MDZmanagement in the Canary Islands. The photos feature model Aarón Martín posing in underwear by Irish brand AMU. The home brand of retailer Alpha Ma... Read More...
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The specialists in men’s underwear. Daily updates with all the latest underwear trends, news from leading brands and stores, as well as features on models, interviews, editorials, reviews and of course great photography! Find out everything there is to know about the world of men and underwear! Don't miss also our own men's underwear shop offering select brands and items chosen by our specialists.

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The Maximo Thong by Marcuse is an innovative underwear style with a nod to the Japanese fundoshi, featuring a customisable pouch and a narrow waistband made to be touched! Make it yours:
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The Maximo Thong by Marcuse is an innovative underwear style with a nod to the Japanese fundoshi, featuring a customisable pouch and a narrow waistband made to be touched! Make it yours: ____ menandunderwear.com/shop
8 hours ago
View on Instagram |
1/9
Attention all fashion lovers! 🔥 The Greek brand Walking Jack has released their hottest creation yet - the Micro Briefs! But hurry, stocks are running low! Made with organic cotton, these super low-rise briefs come in four bold colours and five different sizes. They offer minimal coverage while still being full-on sexy. Don't miss out on this must-have addition to your wardrobe! 😉
_____
menandunderwear.com/shop
•
Follow
Attention all fashion lovers! 🔥 The Greek brand Walking Jack has released their hottest creation yet - the Micro Briefs! But hurry, stocks are running low! Made with organic cotton, these super low-rise briefs come in four bold colours and five different sizes. They offer minimal coverage while still being full-on sexy. Don't miss out on this must-have addition to your wardrobe! 😉 _____ menandunderwear.com/shop
13 hours ago
View on Instagram |
2/9
Get ready to elevate your jockstrap game with the iconic Sergey Jock from Barcode. This contemporary take on the classic BIKE No 10 design is perfect for both jockstrap newbies and seasoned vets. Try it out in the latest hues and experience the ultimate in comfort and style.
_____
menandunderwear.com/shop
•
Follow
Get ready to elevate your jockstrap game with the iconic Sergey Jock from Barcode. This contemporary take on the classic BIKE No 10 design is perfect for both jockstrap newbies and seasoned vets. Try it out in the latest hues and experience the ultimate in comfort and style. _____ menandunderwear.com/shop
1 day ago
View on Instagram |
3/9
Check out the latest and most contemporary line of CODE 22 - Bright Mesh! It's a colourful celebration of fashion with a blend of purple, pink, and turquoise. The collection features perforated fabrics and low-rise silhouettes that are sure to make you stand out. Come and explore the Bright Mesh collection!
_____
menandunderwear.com/shop
•
Follow
Check out the latest and most contemporary line of CODE 22 - Bright Mesh! It's a colourful celebration of fashion with a blend of purple, pink, and turquoise. The collection features perforated fabrics and low-rise silhouettes that are sure to make you stand out. Come and explore the Bright Mesh collection! _____ menandunderwear.com/shop
2 days ago
View on Instagram |
4/9
Looking for a way to add some style to your summer wardrobe? Check out these awesome nautical-themed briefs from Bluebuck! Made with organic cotton and featuring classic navy blue stripes on a white background, they're the perfect way to show off your love for the sea. Don't miss out on this stylish and sustainable addition to your summer look!
______
menandunderwear.com/shop
•
Follow
Looking for a way to add some style to your summer wardrobe? Check out these awesome nautical-themed briefs from Bluebuck! Made with organic cotton and featuring classic navy blue stripes on a white background, they're the perfect way to show off your love for the sea. Don't miss out on this stylish and sustainable addition to your summer look! ______ menandunderwear.com/shop
3 days ago
View on Instagram |
5/9
This innovative design combines elements from briefs, jocks, and tangas, all in one stylish pair. Perfect for underwear enthusiasts, the Marcuse Spanky is available in four different colour options. Don't miss out on this must-have addition to your underwear collection!
_____
menandunderwear.com/shop
•
Follow
This innovative design combines elements from briefs, jocks, and tangas, all in one stylish pair. Perfect for underwear enthusiasts, the Marcuse Spanky is available in four different colour options. Don't miss out on this must-have addition to your underwear collection! _____ menandunderwear.com/shop
3 days ago
View on Instagram |
6/9
Get ready for the season with our newest arrival! The teal green bikini briefs from AdamSmithWear are back in stock. Made with a premium blend of polyester and elastane, these briefs are not only super comfortable but also designed to fit perfectly to the male anatomy. Don't miss out on this must-have addition to your summer wardrobe. 
____
menandunderwear.com/shop
•
Follow
Get ready for the season with our newest arrival! The teal green bikini briefs from AdamSmithWear are back in stock. Made with a premium blend of polyester and elastane, these briefs are not only super comfortable but also designed to fit perfectly to the male anatomy. Don't miss out on this must-have addition to your summer wardrobe. ____ menandunderwear.com/shop
3 days ago
View on Instagram |
7/9
Introducing the latest SS23 collection from the renowned Spanish brand! You wouldn't want to miss the rare CODE 22 Palm Tree Briefs print that's making waves. Made from a comfortable blend of cotton and modal, these briefs are a true gem. The brand-new green with black waistband only adds to the style's uniqueness. Don't hesitate to get your hands on this one-of-a-kind fashion statement!
______
menandunderwear.com/shop
•
Follow
Introducing the latest SS23 collection from the renowned Spanish brand! You wouldn't want to miss the rare CODE 22 Palm Tree Briefs print that's making waves. Made from a comfortable blend of cotton and modal, these briefs are a true gem. The brand-new green with black waistband only adds to the style's uniqueness. Don't hesitate to get your hands on this one-of-a-kind fashion statement! ______ menandunderwear.com/shop
4 days ago
View on Instagram |
8/9
Celebrate Pride Month with our amazing shopping guide! Discover over 100 items that are perfect for any parade or party. From colourful underwear and socks to vibrant tops and accessories, our selection features pride themes and more. Don't miss out, check it out now!
_____
menandunderwear.com/shop/pride
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Celebrate Pride Month with our amazing shopping guide! Discover over 100 items that are perfect for any parade or party. From colourful underwear and socks to vibrant tops and accessories, our selection features pride themes and more. Don't miss out, check it out now! _____ menandunderwear.com/shop/pride
4 days ago
View on Instagram |
9/9
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