We are quite excited to add one more brand to our shop! Alpha Male Undies or AMU as you can simply call it is an Irish brand, designed in Dublin. It is the in-house brand of the retailer with the same name whose owner, Darrell McDonald, used his expertise to design the perfect men’s underwear line. The Pure collection we brought in, is made from polyamide with some elastane added, a fabric we know many of you love! The style is a contemporary take on briefs, trunks, jockstraps and thongs all available in two colours: black and white combined with a red and white waistband. The brand’s official images feature stars of the adult community and their customers which makes it more relatable. Discover this new brand and collection in our shop and give them a warm welcome! Below are product shots of all the products, each of which, when clicked, will redirect you to the product page with all info, pricing and the ability to buy it directly from us!