Renowned footballer Cristiano Ronaldo has revealed the sixth men’s underwear collection of his own brand CR7. The Fall Winter 2016 collection introduces two new lines, Expressive and Art, and adds microfiber material to the Bio pack. All-over prints mixed with graphical shapes provide a vibrant edge while bright, bold and energetic colours give the entire collection a sporty, fresh feel that appeals to the classic, athletic and fashionable man. The use of colour remains an important part of the collection, as well as the continued use of the highest quality materials, creating luxurious, premium pieces that are stylish and comfortable.

Cristiano Ronaldo himself stars in the new, striking campaign photographed by Nathan Gallagher. The campaign features his celebrated physique under a bright spotlight, highlighting his new designs. Bold, iconic and attention grabbing, it represents Ronaldo’s strength, determination and physical prowess, as one of the most famous physiques in the world takes centre stage. The images feature four of his favourite designs.

Ronaldo said:

“I wanted to put my favourite new designs in the spotlight for this campaign, which is all about celebrating the confidence that great underwear can give you. I want my designs to give people confidence, to make them both look and feel great […] Underwear is the first thing you put on in the morning, so it’s the foundation to feeling your best. I always feel good when I’m wearing great underwear- it’s a confidence boost.”

The FW16 CR7 Underwear collection is available from and select retailers worldwide.


CR7 Underwear FW16 01

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