The name Virtus derives from the Latin word ‘vir’, which means ‘man’ and has the connotations of courage, manliness and excellence.
Virtus is a very masculine line and at the same time fresh and uplifting. The items are designed to keep you warm and make you feel sexy when relaxing at home. There are some fascinating design details like long cords ending in pom-poms which could definitely spark the fun with your other half on a rainy gloomy evening.
The promo campaign of the Virtus line you see below is photographed by Kevin Slack in Toronto, Canada. This great photographer understands not only the steamy sensuality of hot men, but can convey feeling and character brilliantly. The model of this campaign is Cianan. His impressive, athletic built and his bright and honest face suit the playful and sexy character of this line really well. A stunning campaign for a very creative line.
Underwear, singlets and accessories: Modus Vivendi
Photographer: Kevin Slack
Styling: Marlon Solomon
Location: Toronto, Canada