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    • Andrew Christian underwear - briefs and jocks

      New, Ice Cream and Disco Animal prints by Andrew Christian

      August 27, 2020
      Men and Underwear, News & Trends
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    • Molly and Tommy underwear

      Brand Presentation: Molly and Tommy

      February 24, 2021
    • Marcuse underwear - Brighten brief

      New Brighten Underwear Collection by Marcuse

      February 17, 2021
    • Barcode Berlin Jock Andreus

      The Andreus Jocks by Barcode Berlin have arrived!

      February 8, 2021
    • Valentine Marcuse Empire red brief

      Valentine’s Day 2021 – Top 10 gifts for you and him!

      February 3, 2021
    • Cellblkock13 Cadet Camo Collection

      New Cellblock 13 Cadet Camo Neoprene Jockstraps and Harnesses

      January 26, 2021
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      New brand presentation: Bergson Leiffs

      January 21, 2021
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    • Dan Osbourne photographed by Alex Wightman - BOX Menswear

      Dan Osborne photographed by Alex Wightman - BOX Menswear - part one

      July 15, 2019
      Editorials & Models, Men and Underwear
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    • Walking Jack underwear - Model Jaime by Kuros

      Model Jaime by Kuros – Walking Jack underwear

      February 28, 2021
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      Model Jeremiah by Larry Pelletier – Richard Dayhoff underwear

      February 26, 2021
    • Stathis in Walking Jack - The Room

      The Room: Stathis in Walking Jack (part two)

      February 22, 2021
    • BOX Menswear - Model Sidney Fisher by Larry Pelletier

      Model Sidney by Larry Pelletier – BOX Menswear

      February 21, 2021
    • JJ Malibu underwear - Model Jess by Kuros

      Model Jess by Kuros – JJ Malibu underwear

      February 18, 2021
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      Model Lukas Blythe in JJ Malibu underwear – Photos by Tyson Vick

      February 16, 2021
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      October 9, 2014
      Men and Underwear, Reviews
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      Underwear Review: JJ Malibu – Hit it in the mornin’ Thong

      February 23, 2021
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      Underwear Review: KÖN briefs

      December 17, 2020
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      Underwear Review: Matt James – Briefs

      April 22, 2020
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      Underwear Review: Debriefed – Monster Brief

      June 6, 2019
    • Bum-Chums underwear - Hipster lace White

      Underwear Review: Bum-Chums – Lace Hipster

      May 26, 2019
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      Underwear Review: Debriefed – Blam Pink Brief

      May 15, 2019
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    • Underwear suggestion: Eppureluca - Pietro Micro Trunk white

      May 4, 2015
      Men and Underwear, Underwear Suggestions
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    • addicted swimderwear

      Underwear Suggestion: Addicted – Swimderwear Neon Green

      February 25, 2021
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      Underwear Suggestion: Olaf Benz – RED 2059 Mini G String

      February 19, 2021
    • Ergowear - Max XV Boxer Brief Cerulean

      Underwear Suggestion: Ergowear – Max XV Boxer Brief Cerulean

      February 15, 2021
    • Adam Smith - Shaped Pouch Trunks - Blue

      Underwear Suggestion: Adam Smith – Shaped Pouch Trunks – Blue

      February 12, 2021
    • Adam Smith - Shaped Pouch Briefs - Green

      Underwear Suggestion: Adam Smith – Shaped Pouch Briefs – Green

      February 7, 2021
    • Private Structure Platinum Bamboo Trunk Boxer Brief

      Underwear Suggestion: Private Structure – Platinum Bamboo Trunk Air Force Blue

      February 2, 2021
  • Brief Talk
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      May 12, 2016
      Brief Talk, Men and Underwear
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      February 21, 2019
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      September 18, 2018
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      August 30, 2018
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      August 17, 2018
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      July 19, 2018
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      July 16, 2018
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Tagged Bike

Bike Athletic Company was founded in 1874 as the BIKE Web Company. Bike invented what was then called the jockey strap, a mens underwear design to protect ‘bicycle jockeys’. The jockey strap was shortened to ‘jockstrap’ a name that still stands today covering athletic supporters and fashion jockstraps alike. Bike is owned by Russell Athletic which in 2016 announced that the Bike brand is discontinued.

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Bike

The Performance jocks by Meyer are back at Jockstrap Central

October 19, 2017
Men and Underwear, News & Trends
Just a few months ago we wrote about the revival of the iconic jockstraps of Bike by their licensed distributor on Europe, Meyer Marketing. Meyer came up with this great idea to deal directly with the factory t... Read More...

Original Bike jocks by Meyer at Jockstrap Central

June 15, 2017
Men and Underwear, News & Trends
It's been almost a year since we wrote about the end of Bike and their iconic jockstraps.  There has been quite a few attempts since then to revive not only the designs of the most famous jockstraps in the worl... Read More...

Weekend Feast: David Gandy – AussieBum’s Billy new colours and so much more!

May 13, 2017
Men and Underwear, Weekend Feast
Men! David Gandy (photo above) directed by Mario Testino in the new advert of Light Blue Eau by Dolce & Gabbana. Watch the video French president Emmanuel Macron posed shirtless for the cover of Garcon ... Read More...

Weekend Feast: Model Altair Jr, swim by Geronimo and so much more!

February 25, 2017
Men and Underwear, Weekend Feast
Men! A day in the life of model Charlie Matthews and BTS from his shoot in LA. Watch the video Model Jason Morgan in the SS2017 campaign of Calida at MMScene Our favourite Hunk du Jour this week was Choi... Read More...

Jockstraps.com launches Gym Jockstrap brand

January 18, 2017
Men and Underwear, News & Trends
It's become a common thing for underwear stores to launch their own brands. Their expertise in the field in combination with voids in the men's underwear industry helped some of them to become quite popular. Th... Read More...

Is this the end of Bike jockstraps?

June 22, 2016
Men and Underwear, News & Trends
We have been informed from the guys at Jockstraps.com that Russell Athletic, the owner since 2003 of Bike Athletic is going to stop producing underwear and sportswear under the Bike brand name. The quick note s... Read More...

Vintage and Modern Bike #10 jockstraps are back at Jockstrap Central

February 16, 2016
Men and Underwear, News & Trends
After the great success of the remake of the Vintage Bike #10 jockstrap, Bike Europe has brought back the Modern Bike #10 jockstraps and for the first time also in black. Jockstrap Central is among the first re... Read More...

Athletic supporter sale at Jockstraps.com

November 16, 2015
Men and Underwear, News & Trends
Jockstrap experts jockstraps.com are having a limited time only sale on athletic supporters from brands such as Diesel, Bike, Omtex, Wolf and many more! You can find all the items currently on offer at the sale... Read More...

Underwear suggestion: Bike – #10 Vintage Throwback Edition Jockstrap

June 12, 2015
Men and Underwear, Underwear Suggestions
This underwear suggestion is sponsored by Jockstraps.com The Bike #10 Vintage Throwback Edition is back at Jockstraps.com. For the first time ever Bike has come out with a limited "Throwback Edition" whic... Read More...

Bike No.10 vintage limited edition jockstraps are back at Jockstrap Central

March 4, 2015
Men and Underwear, News & Trends
Great news for all jockstraps fans out there! Bike No.10 Vintage Throwback Edition jockstraps are back at Jockstrap Central and until Sunday, March 8th, they are offering them at 10% off. As many of you remembe... Read More...
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The specialists in men’s underwear. Daily updates with all the latest underwear trends, news from leading brands and stores, as well as features on models, interviews, editorials, reviews and of course great photography! Find out everything there is to know about the world of men and underwear! Don't miss also our own men's underwear shop offering select brands and items chosen by our specialists.

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