Model Rodolfo Valentino returns to Men and Underwear as the star of the new campaign of Adam Smith, photographed in Leicester, UK by charismatic photographer Gavin Harrison.
New York base brand Adam Smith brings plaid back in the men’s underwear fashion with the release of its brand new Saltire Collection, perfect for the season. This collection comprises eight unique pieces, in various briefs and boxer briefs silhouettes made from a technologically advanced, 4-way stretch fabric. This fabric is soft to the touch and perfect for every day wear and intense activities alike. The Saltire is a cohesive collection which gets inspired by the Scottish Highlands. The predominant hues are grey and blue, featured as solid colours or as part of the unique plaid print. There are four distinctive briefs and four boxer briefs in this collection, to cover almost every taste, all with very discreet branding.
The campaign for this collection was photographed on location in Leicester, UK by charismatic photographer Gavin Harrison with model Rodolfo Valentino. The feel is classy, elegant and cosy which, we think, matches perfectly the look and feel of the Adam Smith Saltire Collection. The whole Saltire collection is available in our shop.