It is very common in the men’s underwear industry to see designs that last in time and being reproduced over and over again in multiple collections. Think the CK One Briefs for example, the Icon Shorts of 2Eros or the Union Suit of Nasty Pig; just a few styles that give to their brand an identity, becoming like a trademark design, instantly recognisable and associated with a specific label’s name. For Barcode Berlin, this design has been the Sergey Jockstrap. The Berlin born and inspired brand brings fetish wear in fashion, always with an eye on gay culture. Despite the fact that every season it comes up with a new collection, it manages to stay true to its character, appealing to an ever growing loyal fan and customer base. The Sergey Jockstrap is inspired by BIKE’s no 10, the iconic sports underwear design, and it has been reproduced many times. It is a classic that every underwear aficionado should have in his top drawer. Made from a sturdy, ribbed material in a snug fit with super wide waistband, this jockstrap is perfect for sports and fun alike.
This exemplary underwear design is the star of a new campaign just released by Barcode Berlin. Photographed by Frank Michehl (photographer and co-owner of the brand with Stoyan Nikolov) it features adult entertainer Robert Royal in an industrial setting wearing the iconic jock in yellow. You can find this jockstrap in this and all other available colours (white, black, blue and red) in our shop.