BRANS, the men’s underwear brand based in Singapore announced a few days ago on its Instagram account that is closing down. The brand is added in the long list of brands failing to cope with the competition in the men’s underwear industry the last few years. Rising prices in fabrics, labour cost and manufacturing are pushing prices up and leave little room for small brands to compete with the big names in the industry. We presented BRANS and their underwear collection a couple of years ago; you can read that article here. Almost 44 months after BRANS launched its first products, the time has come to say goodbye and wish them all the best of luck for the future. For those of you who would like to get a pair of underwear, there is still some time left before their e-store closes down. Moreover, you can use the code XTRA44 to get a 44% off the remaining items.