If Christmas for you is all about bling and shine then you will love the new Glamour Line by Modus Vivendi! This sparkling new range comprises low cut briefs, jockstraps and tank tops made from a gold, silver or black sequin embroidered material lined with elastane. Made for the dance floor, a Christmas party or, in the case of tank tops, even as street wear, these pieces are luxurious, edgy and will certainly get everyone’s eyes on you!

The line itself as well as the campaign, beautifully photographed by one of our favourite photographers, Gastohn Barrios, is inspired by the flamboyant clothing and androgynous visual style of Glam rock. Glam rock or Glitter rock is a style of rock music developed in the UK in the early 70s.

Apart from the photos you see below featuring the new underwear and tanktops of the Greek brand there is a very nice behind the scenes video embedded further down.

Underwear and tank tops: Modus Vivendi
Photographer: Gastohn Barrios
Model: Hernan Fernandez
Video: Estilo Wallo
Location: Buenos Aires, Argentina