Greek label Modus Vivendi has just released the first line from its Pre-Fall 2017 collection. The line which comprises styles between seasons is called Iconic and features casual underwear styles as well as towels and robes for men. The brand got inspired from Calisthenics, a modern way of training using mostly your body weight. The word “Calisthenics”, as you probably know, has a Greek origin and derives from «κάλλος-calos», meaning beauty and «σθένος-sthenos», meaning power (physical and mental).
The Iconic line comes in jockstraps, tangas, mini briefs, briefs and boxer briefs (made from a cotton and elastane blend fabric), as well as bath towels and robes (made from cotton towelling). All the items are available in two colours: black and white with a distinctive, wave pattern, design element.
This exciting new line is all about comfort without compromise on design, style and luxury.
Enjoy below the new underwear, towels and robes as featured in the promo campaign the brand has released. Shot by P2 Photography on location in Thessaloniki, Greece with Calisthenics guru Michalis Doulkeridis.
Underwear: Modus Vivendi
Photography: p2 photography
Model: Michalis Doulkeridis
Location: Thessaloniki, Greece