Greek brand Modus Vivendi has just officially released the first of many new lines it has in store for Summer 2017. The new line is called Sporty Line and comprises swimwear in two styles, briefs and shorts in four colour variations, white, black, red and blue. There is a nice retro feel about the designs which we like very much but also added to that are a couple of twists which make the swimwear ever more interesting.

The brief style of the swimwear features a sexy triangular cut-out on each side which will obviously give you some very interesting tan lines! The shorts on the other hand have a sporty line running across the sides leading to a semi circular cut on the sides, a fresh take on a running shorts design. The line is inspired by the style of the 80’s and the promotional campaign that was released by the brand draws inspiration from Club Tropicana, a huge hit that probably many of you know and have danced to!

The campaign was photographed by Adrian C. Martin, a talented Spanish photographer, the work of which we have featured several times in Men and Underwear. The shoot took place at the Maspalomas Dunes in the Canary Islands with young model Alejandro Sarmiento posing in the new swimwear. Lovely shoot and lovely swimwear in classic styles with just enough design elements to make them stand out.

Enjoy the photos below and don’t miss the behind the scenes video from the shoot that follows!

Swimwear: Modus Vivendi
Photographer: Adrian C. Martin
Assistant: Gianni Reyes
Video by: David Diaz Delgado
Model: Alejandro Sarmiento
Location: Maspalomas Dunes, Canary Islands
Make up and hair: Robert Garcia