2022 was one more year of ups and downs for most and we are ready to say goodbye to it and welcome 2023 with hope and optimism. Following the tradition we started a few years back, we went through legends and beliefs from different cultures worldwide and put together a guide of the best underwear colours to wear on New Year’s Eve. It is believed in many countries that the colour of the underwear you wear when the clock hits midnight can bring good fortune, love, companionship, money or a year full of good health. For example, in many cultures of South and Central America, a red pair of underwear can bring love in the new year. In Italy and Spain red underwear on New Year’s Eve will guarantee good luck and success for the year ahead. In most countries of South America your best chances for a good year come with yellow underwear. You may be surprised, but in Chile, you need to wear it inside out and when the New Year comes you take it off, turn it the right way and put it on again.

To continue our very own tradition started in 2017, we made a selection of underwear you can wear on New Year’s Eve. To the surprise of many (including ourselves when we heard it the first time), all traditions agree that black underwear should be avoided that night because the colour is linked with sadness and misfortune. Superstitious or not, we recommend you leave your favourite black pair of underwear in the drawer and put on something colourful, just to stay on the safe side.

Our extensive research over the years came up with the following results for colours you should be wearing when 2023 arrives. Included also is a specific example for each colour which we selected from our shop with a direct link to the product page. Enjoy the read, put the right underwear on and let’s make 2023 our best year ever!

White underwear for peace and happiness

TOF Paris - French Bikini - White

Many traditions in many countries agree that white underwear on New Year’s Eve can bring peace and happiness! Do you want to give it a try? Dig into your drawer and take out all your white underwear. Choose the one you like the most and save it to wear when 2023 comes! Our very own recommendation is the French Bikini Briefs of TOF.

Green underwear for well-being and good life

CODE 22 - Neo Mesh Mini Boxer - Lime

This is another great choice for the night! Green is supposed to be linked with well-being and good living but also with nature and the earth. So if you want to try and see if it works, choose your best green underwear and welcome 2023 wearing it. Our choice would be the CODE 22 Neo Mesh Mini Boxer.

Blue underwear for good health and tranquillity

Walking Jack underwear - Bluebird Briefs - Ricardo by Adrian C. Martin

You must already have plenty of blue underwear in your drawer! It’s a great idea to put one on when the clock hits midnight. According to many traditions, blue underwear could bring a year full of good health and tranquillity. Our very own recommendation is the Bluebird Briefs by Walking Jack.

Yellow underwear for prosperity and success

Marcuse underwear - Brighten thong yellow

Not one of the most common underwear colours, but according to the legends, wearing yellow underwear on New Year’s Eve would bring prosperity and success in the New Year. We could use some of that, so what about combining this colour with a sexy underwear style? Our recommendation is the super soft Brighten Thong by Marcuse.

Red underwear for love and a new romance

Andrew Christian - underwear - Almost Naked Bamboo Briefs 92624 Brief

Who doesn’t love red underwear? Some traditions dictate that red underwear on the night could bring you closer to finding a new romance and having a year full of love! So go now and look into your drawers to see if you have any red briefs, boxers, jocks or any other style. If not, you can always get the red Andrew Christian Almost Naked Bamboo Briefs for next year!

Pink underwear for love and harmony


Another option for lots of love in 2023 combined with harmony in your life, as they don’t always come together, is pink underwear. The colour was among your top picks from the shop the last few years, so we are certain that most of you will find at least one in their top drawers. So if love and harmony are your main goals for 2023, look for any pink underwear you have and wear it when the clock hits midnight. Our recommendation is a sexy one, the Barcode Berlin Mesh Brief Torm.

No matter what colour you choose, we wish you from the bottom of our hearts to have an amazing and happy 2023 full of good health, love and good friends. From all at Men and Underwear, our very best wishes to every single one of you.