Many of our American readers know LASC, a retailer and swimwear brand based in Los Angeles. LASC was founded by Mike McGinley and Don Zuidema in 1983 as a small retail store in West Hollywood selling men’s skin care products. The store grew bigger fast and added Olympic-themed t-shirts and other sportswear items for the 1984 Olympic games in Los Angeles. McGinley was a former college swimmer and Masters swimmer so the two men started producing their own Los Angeles Sporting Club (LASC) swimwear based upon the styles and fits that Mike and his team mates preferred. The LASC swimwear was a huge success making the store the perfect place to find fashionable swimwear for men in Southern California.
In 1999, Alfredo Izaguirre joined LASC and added shorts, jeans, workout and fitness gear to their collections. Within a few years LASC was named as the best contemporary men’s store in the US and garnered other prestigious accolades. LASC has had its ups and down over the last few years like many brick and mortar stores. In July 2019 LASC announces that the shop is closing its doors continue to trade only online. Soon after, the LASC brand was acquired by online retailer International Jock which carries all the styles also at its own online store.
LASC continues to produce some beautiful swimwear, underwear and sportswear. A selection of our own favourite styles from their latest collections are below. If you like what you see, go to International Jock and get yourself some!