A real trend setter in the men’s underwear industry today, Greek label Modus Vivendi, has just released a new campaign to feature its Contrast Line of underwear and tank tops and some of its best selling (and recently restocked) underwear designs, the classic Weekly and sexy C-Through briefs.

The Contrast line comprises underwear in three styles (jockstraps, briefs and boxer briefs) along with some stunning tank tops that you can combine them with. Colour blocking is becoming a huge trend this season and Modus Vivendi is showing at its very best! The brand offers colourful designs and shows a campaign full of optimism for spring. The new styles are a celebration of colour featuring bright combinations of white with fuchsia and black and white with aqua blue and purple.

The campaign was photographed at the studios of Modus Vivendi in Greece by P2Photography. Greek models Efthimis Chatziapostolou and Giorgos Chatzisavvas are seen posing in the new and restocked items against a colourful background. A bright, energetic campaign that matches perfectly the character of the new Contrast Line by Modus Vivendi!


Underwear and tank tops: Modus Vivendi
Photographer: P2Photography
Models: Efthimis Chatziapostolou and Giorgos Chatzisavvas
Location: Modus Vivendi Studio, Greece.