One more brand we had the chance to see, for the first time, in the Salon International de la Lingerie in Paris last month was Ludgy Underwear. The brand belongs to Dilaila – Confecções de Roupa, Lda, is based and manufactured in Portugal and was established in 2005. Almost 10 years now in the market, the label is considered a premium brand filled with glamour and able to meet the needs of the most demanding market. We know that the word “premium” sounds like “expensive” to your ears but if you visit Ludgy’s official underwear store you will see that the prices are on the low end. The briefs of their latest collection range between 6.25 and 6.50 euros, the boxers around 9 euros, tangas around 5.70 and t-shirts and thermal underwear a bit more than 10 euros.
During the fair in Paris we were able to speak to the brand’s sales manager, Mr. Stewart Walton, who we thank a lot for all the information he gave us about Ludgy Underwear. We were able to see and touch the products and we must say they look and feel really nice. This is a brand you definitely need to keep an eye on. Ludgy underwear seems to “listen” to their customers, following at the same time the global trends on what men like to wear. The brand offers a large collection of items from sexy to conservative and from trendy to classic.
We will show you a small selection of the items we like most from their new collection below but there is a lot more on their website. While you are there, check out their previous collection as well (basic, private and casual lines) which include some more fantastic underwear.
Credits for the photos below:
Underwear: Ludgy Underwear
Model: Pedro Maia
Agency: Glow Fashion Prod
Location: Hotel Mar & Sol, Portugal