The annual winter sales in Europe have started and this is one of the best times of the year to stock up on old favourites or try something new at a bargain price. Among all the stores you can find a good underwear deal, we selected 5 based on location, worldwide shipment and selection of brands. To make it easier to go straight to their sales section we put direct links on the photos and the end of the text for each store. Happy shopping!


One of the stores with the biggest range of designs on sale this season is France’s Inderwear. The online store, at this moment, offers more than 1600 designs at prices up to 60% off. You will find plenty to choose from top European brands among others. Have a look at their sales section here

Dead Good Undies

One more store to hold a huge sale at the moment is UK’s Dead Good Undies. Hundreds of items from 23 brands in total, some exclusively sold in the UK from the store. Even though the official sales season in the UK starts right after Christmas and last until mid January, the store has extended the sales period to last a bit longer. To see their special offers section click here

Planet Undies

More than 1000 designs on offer also at Planet Undies. The store is one of the leaders in men’s underwear in Europe and worldwide with a history dating back to early 2000’s. To see what they have on offer click here

XXX Madrid

Based in Spain, XXXMadrid is one of the leading online stores in Europe that offers a range of American and European brands since 1992. This season the store offers more than 300 designs at prices up to 60% off. To see their sales section click here


Started from Germany, now expanded to the whole world is Zalando. The multi brand fashion store sells all sorts of garment for men and women. Their selection of men’s underwear is too good to miss and this years’ sales section comprises more than 700 designs. For something a bit more classic at a bargain price you can click here