One of the most creative underwear brands in the world today is certainly Modus Vivendi. The brand constantly comes up with some stunning designs, fresh cuts and endless inspirations that never stop to amaze. The latest release of the Greek brand is a line of underwear called New Mondrian line. The line is a natural extension of its best selling Mondrian Line released last year. Both lines are inspired by the work of Dutch master Piet Mondrian and feature colour blocking designs. The main feature of the New Mondrian line is that the colour blocking is on the waistband which we think looks stunning! The underwear of this line (briefs, backless briefs, boxer briefs and tanga) come in black or white and feature a metallic label, a luxurious touch to classic men’s styles.
The promo campaign is also stunning! The brand shot this line in Thessaloniki, Greece where P2Photography and Efthimis Chatziapostolou take us to the tennis fields in a sexy and sporty photo shoot. Enjoy the shots and the behind the scenes video that follows!
Underwear, tanktops: Modus Vivendi
Photography and video: P2Photography
Model: Efthimis Chatziapostolou
Location: Thessaloniki, Greece