One of the leading online retailers, (established in 1999) recently revealed the biggest selling men’s underwear brands in the UK. Despite the fact that some of the “power houses” of the industry are not yet available at UnderU, this info-graphic gives you an idea of what underwear labels men in Britain like best.
At the top of the store’s sales is Emporio Armani. Worn by A-listing footballer-cum-celebrities Cristiano Ronaldo (pictures below) and Britain’s own David Beckham, it seems that UnderU’s customers hold the Italian fashion house in high underwear reverence also.

Christiano Ronaldo for Emporio Armani underwear

Even since Kate Moss teamed up with Marky Mark’s Funky Bunch (pictures below) to grace the billboards up and down the UK, Calvin Klein has been a market leader in men’s designer underwear and Calvin Klein was their next bestselling underwear brand.
Marky Mark and Kate Moss for Calvin Klein underwear

German fashion ‘uber-haus’ Hugo Boss ranks number 3, whilst “breaking” into the top 5 and “ace”-ing UnderU with their innovative designs is Bjorn Borg underwear.

See the full ranking of the top ten best selling men’s underwear brands below. 
Which brand/brands you think would rank higher in your country? Which brands you think are missing from this top ten?

best selling mens underwear brands in the UK