The brand we are about to present to you today is CHARLES OWO. It is a new luxury menswear brand based in New York which produces some great designs in male underwear as well as hand crafted silk ties, ascots, discreet bow ties and pocket squares. All of these are carefully designed by the founder of the company Charles Owo and are produced in Lake Como region of Italy where some of the world’s most luxurious garments are made. Allow us though to concentrate a bit more on the male underwear creations of the company.
A CHARLES OWO man is one who appreciates the finer things in life, he is confident, vibrant, and far from the ordinary. The sublime sophistication of the CHARLES OWO luxury men’s furnishings conveys the utmost of confidence and self-assurance for those rare few who understand the dramatic difference between fashion and style, and who share a bespoke attitude towards life. The philosophy of the brand is encapsulated in the phrase “The difference between style and fashion is quality.”

Charles Owo underwear for men

The brand most recently launched three underwear collections:

First, the Iconic Houndstooth Print Underwear, which consists of a brief and lounge short made out of 95% cotton and 5% elastane fabric blend. The lounge short features a closed pouch and drawstring; the brief features a fly pocket (many guys love this and moreover it could come in handy on those special occasions, if you know what we mean). This classic collection was designed with the somewhat conservative, but stylish gentleman in mind.

Charles Owo Bold Cotton underwear
There is a beautiful video featuring this collection. Spare a few seconds and watch it here, it worths it:

Second, the Bold Cotton Underwear, which consists of a brief and boxer brief made out of 95% cotton and 5% elastane. Both cuts feature a double stitched thigh hem. As the name suggests, this was designed for the gentleman who is bold and vibrant.

Bold Cotton underwear - Charles Owo

Third, the Coastian Collection, which consist of a boxer brief. This is also made out of 95% cotton and 5% elastane. Contour pouch provides enhancement for better comfort, control and support. Features logo on contour pouch. This was designed for the fashion forward man who uses his fashion forward sense of style to exude masculinity. He is in confident, intriguing, cool, on-the-go and always in a league of his own.
This product was recently featured on the “Valentines day special edition” of NBC’s Access Hollywood.

Coastian underwear collection - Charles Owo

If you have already tried any of these designs we would love to hear your feedback. If you haven’t but you are intrigued by our post to give them a try then visit to grab some pairs.

We would like to give a big thanks to Charles Owo for speaking to us, answering our questions and sending us information and pictures.