One of our favourite underwear brands, the Greek Modus Vivendi released a new behind the scenes video for the latest campaign ΔΕΛΕΑΡ. Pronounced Thelear, this is the Greek word to describe something attractive, desirable or enticing, which is offered as an incentive to persuade someone who hesitates (possibly for moral reasons).
The video is an artistic presentation of some of the brand’s soon to be released new designs (stay tuned we will have updates soon), many of which are highly innovative and quite extreme and definitely among the most sensual and provocative anywhere in the industry. The video is subtle, but intense! … and offers just a glimpse of what you will see in the next few weeks. Enjoy!

Credits:
Brand: Modus Vivendi (http://www.e-modusvivendi.com)
Video by: Dimitris Tsatsoulis
Photographer: Dimitris Skoulos
Model agency: VNmodels
Models: Antonis Kiskiras, Charles Gabriel, Gerasimos, Kyriakos Aslanoglou, Thomas Patrick
Styling: Aris Georgiadis
Make up & Hairdressing: S&G

And here are some stills from the video above. We can’t wait to see the full campaign.
Modus Vivendi campaign Thelear

Modus Vivendi campaign Thelear

Modus Vivendi campaign Thelear

Modus Vivendi campaign Thelear

Modus Vivendi campaign Thelear

Modus Vivendi campaign Thelear