The newest brand added to Men and Underwear – The Shop is Obviously Apparel. Our most loyal readers and underwear aficionados must be familiar with this brand. We have been following their journey in the men’s underwear world since the early days of Men and Underwear in 2012. Obviously Apparel launched in 2007 in Australia and has millions of fans and satisfied customers worldwide. What makes them stand out is that they only use rayon from bamboo and micro modal for their underwear and trademark pouch designs, the AnatoMAX and the AnatoFREE.

One of the collections added to our shop is the PrimeMan Collection. It comprises briefs and thongs in various colourways and is made from the highest quality micro modal and Lycra blend, which is breathable, moisture-wicking, and unbelievably soft. The fabric is 4-way stretch which means the garment can accommodate any movement and will flex with your body regardless of the activity.  This collection features the AnatoMAX anatomical shape pouch designed specifically for the penis and testicles. The AnatoMAX is the largest pouch design of Obviously Apparel for men who want complete freedom of movement.

At Men and Underwear -The Shop you will now find eight briefs and eight thongs from the Obviously Apparel’s PrimeMan collection. Below are some of the colours available but there is a lot more to see in the Obviously Apparel section in our shop. We ship worldwide!