Project Claude is an Australian brand that celebrates masculinity and sexuality. Some of their most iconic designs have just become available in North America by Canadian retailer Jockstrap Central. The men’s underwear and apparel brand encourages the confidence to be who you want to be with playful and bold garments that are made to get you the attention you deserve. Their designs and prints are in-your-face, cheeky, cocky, even shocking sometimes and guaranteed to make you the centre of attention.

At Jockstrap Central you can now find the King Dick series of jocks and the Doodle line of briefs. In the Project Claude King Dick line you can find mesh (in two colours, blue and white) and classic jocks in a cheeky print. The Doodle briefs come in two prints showing a circumcised or uncircumcised penis. Vulgar or cocky, it is up to you to decide! No matter if you’d wear these or not, we all must admit it is different from what you usually see in the underwear section of big stores!

Exclusive to Jockstrap Central models Markus Kage (formerly Simon Marini who has rebranded himself) and Lenny, are posing in the newly introduced designs by Project Claude.

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