Swedish brand Björn Borg has chosen a completely different way to present its new collection this year. Instead of runways and exhibitions we are all invited to see the SS15 collection from the comfort of our armchairs via a free web-based game launched on the 28th of January.
The new collection will include eye-catching patterns and sporty fabrics and the typical colourful palette is replaced by monochrome. This collection is inspired by fictional worlds, mesmerizing mythical islands and visionary videogames.
The game itself introduces a new genre: The player battles evil forces with the power of love! The trailer for “First Person Lover” unveils two of the weapons that can be used in the game: a handgun that fires holographic kissing mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos of the kind of those held by tech giants. Watch it here: http://youtu.be/kxaspvLzJ8M
The First Person Lover Game is free of charge and is launched on January
28th 2015 at firstpersonlover.com
Here are some of these unusual images that appear in the game. Take a look!