We are excited to introduce a new brand in Men and Underwear – The Shop, Obviously Apparel. Our most loyal readers and underwear aficionados among you must be familiar with this brand. We have been following their journey in the men’s underwear world since the early days of Men and Underwear in 2012. Obviously Apparel launched in 2007 in Australia and has millions of fans and satisfied customers worldwide. What makes them stand out from the rest is that they only use rayon from bamboo and micro modal for their underwear and their trademark pouch designs, the AnatoMAX and the AnatoFREE.

Both fabrics offer a very soft feel, they are lightweight, breathable, naturally anti-bacterial and will retain their shape after multiple washes better than cotton. The shapes of Obviously’s underwear have been the outcome of extensive research and redesigns. Their signature anatomical pouch is no accident either, consisting of 2 different designs – AnatoMAX, which is the largest pouch design for men who want complete freedom of movement, and AnatoFREE, which is 2cm shallower in depth and 1cm shorter in front length – providing a slightly more snug and supportive fit. The pouch concept alone has undergone five redesigns to ensure you are getting high-quality underwear, engineered for the perfect fit.

At Men and Underwear -The Shop you will now find underwear with both pouches and in both fabrics in several colours and shapes. Briefs, trunks and thongs are now available in the Obviously Apparel section of our shop. Take a look at some of the new products below, there are a lot more for you to choose from!