One of the very first labels we chose for our very own men’s underwear store is UK-based Bluebuck. What sets this brand apart is its timeless design, comfortable style, environment-friendly manufacturing and artisanal character. Among the items we brought back in stock this month are the briefs and trunks of their Nautical collection. The brand is very passionate about designing products that last well in time. Bluebuck is an advocate of slow fashion. It produced only 3 collections in 10 years and all comprise underwear that will retain its shape after many washes.
Bluebuck’s Nautical collection is the perfect choice for any season, with navy and white colours as its highlights. The collection comes in two cuts, briefs and trunks both featuring the trademark, herringbone, cotton-based waistband. The items are 100% produced in Europe, with the yarn and fabric made in Portugal, the supportive elastic waistband in Austria and the cotton labels in Italy. Both briefs and trunks contain 95% organic cotton and 5% elastane and offer durability, softness, resistance and style.
Bluebuck takes pride in creating classic underwear that will last and stay always in fashion. The use of high-quality organic cotton and production that is powered by renewable energy sources, allow the label to cut its carbon footprint and create strong, reliable, soft, fashionable and eco-friendly underwear all at the same time.
Take a look at this amazing underwear below and if you like what you see, visit the Bluebuck section of our shop and get yourself some.