British brand Bum-Chums have just released their new collection called Basik AF. It comprises singlets, briefs, hipsters, backless briefs, thongs and jocks in vibrant solids. They are combined with white accents and a black/fuchsia elasticated waistband with the brand name on. The press release the brand sent us is just hilarious so we put it all below for you to read. It is an alternative, lets say, way of presenting a new collection, told in a Bum-Chums style! Right after the text you will also find photos from the singlets but do make sure you visit the website of this brand to check out the rest of the styles. Direct links are provided above.

Bum-Chums underwear Basik AF Singlet Eton

Chums rejoice as the time of liberation is nigh. Today marks the day to embrace a little irony and release your body from the penile servitude of dull and expressionless men’s underwear.

Express your individuality, just make sure it doesn’t offend anyone or make you stick out too much, because like this collection, you want to be Basik AF. Refuse your inner conformist and dare to be different as the new collection features new releases in an ever expanding explosion of colour. Just remember to pout when you take that selfie, adjust that waistband at least 3 times if it’s a video and for goodness sake, don’t try to think outside the box!

If like so many of us, you don’t yet know how to be Basik AF, then look no further than each of our product write-ups, with hints and tips of how to get that crowd blending Basik AF facade and prepare to see your international stardom follow! Or at the least, you’ll have a colourful and fun pair of underwear to show the world! Peace out!

The new shape Hipster sports a contoured pouch to add support and cupping to the shape and fit, while the chunky leg binding makes sure the fit to the legs is snug and appealing to the eye. To compliment this the Bum-Chums Brief is very fitted indeed, showing plenty of frontal displacement and hugging in all the right areas, including the bum cheeks with their signature back seam to give that cupping look to the rear. All in all these pants a positively popping with pleasantness and pride! Not to mention the NEW Backless Briefs we’ve added. All the pleasure of our brief, with a window of opportunity to the rear!

With choices of Jocks, Thongs and the new expanding line of popular men’s wrestling singlets too, remember to show the world how hard your life choices are!

Bum-Chums which has been making underwear solely in Britain since they formed in 2009 has always strived to innovate in the world of the Underwear Industry and their collections are usually accompanied with a somewhat creative twist of British Humour.

The collection has just launched for SS19 and is available to buy online at

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