French brand HOM released the first part from its Spring Summer 2018 underwear collection, a tribute to its 50th anniversary. The brand was launched in 1968 in Southern France, setting trends in the mens underwear industry for five decades. The new collection is full of references to the history of the brand with new takes on some of their classics but also the bases for what comes next from the French label.
The first part presented has a black and white theme or, to be more accurate, we should better say is a study on black and white! Different cuts come in a range of solids, stripes, patterns and materials in a collection that is as diverse as the brand itself. Staying true to its aesthetic, HOM offers something for every man. Classic and sensual styles are mixed in a black and white series with references to the 70s and the modern times. Floral, mesh, geometric patterns and retro prints are mixed with camo, lace and transparency, some of which you can see below. A very dynamic start to the year by the French label. We cannot wait to see the rest of its collection!