It seems like more and more successful men’s underwear brands are expanding their collection to include sports gear for men. A perfect example is Greek label Modus Vivendi. This is not the first sportswear collection we’ve seen by Modus Vivendi but it is certainly one of their strongest ones. The new line is called Active and comprises tank tops, sweat shorts and training, slim fit pants in two lengths. The Active line by Modus Vivendi is made from Techno Sport. This is a a two way stretch fabric with a second skin feel, moisture wicking, offering excellent UV protection (UPF 50+). All the items come in four classic athletic colours: red, blue, carbon grey and black. The manufacturing is excellent with flat, ergonomic seams and mesh panels for enhanced ventilation, during gym and outdoor activities.
The campaign photo shoot of the Active line by Modus Vivendi took place in Latin America and more specifically in Buenos Aires, Argentina. Visionary photographer Gastohn Barrios captured fitness model Leandro Verteramo training in an open stadium. The Greek origins of the model and his athletic physique made him the perfect choice for this campaign! You will probably notice in the video we embedded below that he has a tattoo on his neck spelling his name “Leandros” in Greek letters.
Sportswear: Modus Vivendi
Photographer: Gastohn Barrios
Model: Leandro Verteramo
Production: Matias Santos
Video by: Estilo Wallo
Assistant: Agustin Koroluk
Location: Buenos Aires, Argentina