The guys at Modus Vivendi have just started the presentation of their Spring Summer 2016 collection. The first new line is called the Perforated Line. This new, colourful line comprises mini briefs, briefs, boxer-briefs and T-shirts in four colour variations. Modus Vivendi is one of the trend setting men’s underwear brands out there and this line combines two main trends for this season: colour blocking and pastel colours.
The campaign you see below is the first of Modus Vivendi’s extensive Spring Summer 2016 collection. The photographer is George Kostopoulos and the model is a guy we haven’t seen before, new face, model Alexios Charistos. Alexios was born in Germany and now resides in Thessaloniki, Greece where the brand is also based. This campaign has the name “P4” which stands for the four new colourways of Modus Vivendi Perforated line and its main design elements: Playful, Perforated and Powdery Pastels.
Underwear and tank tops: Modus Vivendi
Photographer: George Kostopoulos
Model: Alexios Charistos