Art meets Fashion. This should probably be the headline of this post. The style of painter Mondrian has inspired many a times the fashion industry over the last decades. It is the well known geometric colourful patterns that you may have seen in pants, dresses and so on. Now it’s the time of the Greek giant Modus Vivendi to incorporate this style into their new mens swimwear. We were very pleased to see the Mondrian style coming back to fashion! Look at these amazing swim briefs and trunks below! No need to mention the stunning model wearing them and the great location! Info below…
This is what the brand has to say about their new swimwear line:
Modus Vivendi is proud to announce the launch of its 2015 swimwear campaign. Over the last six months, the brand has presented a multi‑faceted campaign with new collections and handsome models being shot in breathtaking locations all around the world. This last part of the series presents a collection that will be released over the coming weeks and takes us on a visual trip back to the home of Modus Vivendi: Greece. Santorini is definitely one of the most beautiful of the Greek islands, and it is here that photographer Nikos Papadopoulos chose to shoot the new swimwear collection, taking advantage of the spectacular views over the renowned caldera.
We start this new mini series of campaigns with the Mondrian Line. A real gem in the new Modus Vivendi collection, the Mondrian Line swimwear is handcrafted and meticulously made with the finest materials. Blue, red and yellow are combined with irreproachable taste with white or black, taking the colour block fashion trend to a new level. The line is inspired by the work of the great painter Mondrian and comprises two distinctive cuts (briefs and brazil cut trunks) each in two colour combinations. Art meets fashion in these vibrant, unique and timeless designs.
Swimwear: Modus Vivendi
Photographer: Nikos Papadopoulos
Models: Christos Artemiou
Location: Santorini, Greece