Greek general Themistokles leads the charge against invading Persian forces led by mortal-turned-god Xerxes and Artemisia, vengeful commander of the Persian navy. This is the summary of the new film 300: Rise of an Empire which premiered in theatres in the USA on 7th March. Now you must wondering what this movie has to do with Men and Underwear blog. The reason is that International Jock chose the same date to release 300 new styles on their website from some of the “stars” of the international men’s underwear industry. The new items are from 2(x)ist, Diesel, Modus Vivendi, C-in2, Calvin Klein and Hugo Boss. The promo banner below features the Modus Vivendi Langot, an incredibly sexy and unique item inspired by the traditional Indian male underwear. To see all the new items go here

300 new styles premiered at International Jock