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    • Buy 2 and Get 1 FREE at Garcon Model

      May 19, 2017
      Men and Underwear, News & Trends
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    • Halloween shopping guide 2025

      Get in the Halloween Mood: Men and Underwear’s Spook-Chic Shopping Guide 2025

      October 21, 2025
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      Introducing the Marcuse Passant Briefs — A New Standard in Fit and Style

      October 8, 2025
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      Gift Guide: The Best Underwear for Libra Men

      September 29, 2025
    • Gift Guide: The Perfect Underwear for a Virgo

      September 11, 2025
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      Back-to-the-Gym Shopping Guide: 10 Essentials to Power Your New Season

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      Hester Underwear Collection by Marcuse – A Bold New Twist on Classic Cuts

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      7th Annual Men and Underwear Awards – Time To Vote For The Best of 2020!

      March 18, 2021
      Editorials & Models, Men and Underwear, News & Trends
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      WOH Underwear – New Campaign by Joan Crisol with model Sergio

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      WOH Underwear – New Campaign by Joan Crisol – Part Two

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      WOH: Redefining Men’s Underwear – New Campaign by Joan Crisol – Part One

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      Model Sasha by Attila Kiss for Marcuse Intimate Hipster Briefs Cobalt

      April 1, 2025
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      Underwear Review: Matt James – Briefs

      April 22, 2020
      Men and Underwear, Reviews
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      October 12, 2023
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      Underwear Review: LeBeauTom – Black Boxers

      October 18, 2022
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      Underwear Review: LeBeauTom – Greendr Briefs

      September 28, 2022
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      Underwear Review: Kale Owen – Thong Trunk

      March 14, 2022
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      Underwear Review: The JJ Malibu G-String Thong with Bulge Pouch

      January 26, 2022
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      Underwear Review: C-IN2 – Nu Low Rise Brief

      September 9, 2021
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      Underwear Suggestion: Bluebuck - Brief with Stripes

      June 11, 2018
      Men and Underwear, Underwear Suggestions
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      Underwear Suggestion: Obviously Apparel – PrimeMan Hipster Briefs – Brick

      March 19, 2025
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      Underwear Suggestion: Barcode Berlin – Briefs Giles – Yellow

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      Underwear Suggestion: Barcode Berlin – Hip Briefs Nad – Yellow

      February 26, 2025
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      Underwear Suggestion: Andrew Christian – Fly Tagless Briefs – Citrus Yellow

      December 14, 2024
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      September 30, 2024
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      Underwear Suggestion: Marcuse – Sunray Briefs – White

      September 18, 2024
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      March 29, 2018
      Brief Talk, Men and Underwear
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      August 19, 2023
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      Brief Talk: Marin Barba-Rosie

      February 2, 2022
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      Brand Presentation: Underwear Dance Party and Brief Talk with founders Amrit and Vishal

      August 20, 2021
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      Brief Talk: Markus Kage

      February 21, 2019
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      August 30, 2018
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  • Gift Guide: The Perfect Underwear for a Virgo

Tagged aware soho

Aware Soho (or Aware) was a British brand started from a men’s underwear store in Soho, London with the same name. The store was established in 2001 and the Aware brand launched in 2006. Aware Soho’s collection comprised mens underwear, swimwear and athletic wear. The brand officially announced its closing down in August 2019 via their social media.

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aware soho

Weekend Feast with Marlon Teixeira, Manoel Cirilo, Sergey Jocks and more!

October 12, 2019
Men and Underwear, Weekend Feast
Men! Great shots of model Rafael Diogo photographed by Adam Washington in Victor Magazine. Top model Marlon Teixeira is the Face of Dsquared2 FW19 Denim Collection. We read it in MMScene. Our Instaman Aw... Read More...

Diego Balmaceda by Adrian C. Martin for Aware Soho

April 21, 2016
Editorials & Models, Men and Underwear
Here we are with one more work by photographer Adrian C. Martin to show you today. The latest collaboration of the talented Spaniard is with Argentinian model Diego Balmaceda. Diego was born in Mendoza of Argen... Read More...

Gianni Reyes by Adrian C. Martin for Aware Soho

May 5, 2015
Editorials & Models, Men and Underwear
We have the latest work by Spanish photographer Adrian C. Martin to show you today. The great photographer worked with fresh face Gianni Reyes (he is just 20 years old) in a fantastic editorial for British unde... Read More...

Sexy Antonin Irodia by Andres Ramirez

July 1, 2014
Editorials & Models, Men and Underwear
It's been quite a while but he is back! We are happy to show you the latest work of Spanish photographer Andres Ramirez. His muse this time is young model Antonin A. Irodia. Antonin is 25 years old and he was b... Read More...

Spanish hotness Carlos Gonzales by Andres Ramirez

February 6, 2014
Editorials & Models, Men and Underwear
With some regions of Europe and USA being covered with snow and the Winter Olympics set to a start in Russia it's time we built up some warmth. What could be better than a hot photo set by Andres Ramirez. T... Read More...

Gabriel Garcia by Adrian C. Martin featuring underwear from Aware

September 19, 2013
Editorials & Models, Men and Underwear
We are very happy to post more work from Adrian C. Martin. The young Spaniard photographer seems to becoming one of the favourites of this blog and I am sure you guys feel the same. The shoot took place in a be... Read More...

New underwear collection from Aware

September 11, 2013
Men and Underwear
The British brand Aware has announced a new underwear collection a couple of weeks ago. The all new RETRO hipster comes in four colours (Army, Navy, Pacific Blue and Red) and in three sizes (from small to large... Read More...

New photoshoot from Aware underwear

March 12, 2012
Men and Underwear
New photoshoot from the London based underwear brand Aware. See the full new collection of Aware on their website     ... Read More...
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The blog of Men and Underwear - The Shop. Daily updates with all the latest underwear trends, news from leading brands, new colections, sales, offers and discounts, as well as features on models, interviews, editorials, reviews and more! Find out everything there is to know about the world of men's underwear!

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