At Men and Underwear, we’re always on the lookout for pieces that combine innovation, comfort, and style, and when it comes to ticking all three boxes, Obviously never disappoints. This time, we’re excited to introduce two fresh new shades to the collection: Rifle, a deep, masculine dark green, and Celestial, a crisp, refreshing light blue that feels like a breath of fresh air.
These new colors arrived in some of the brand’s most popular styles: the EliteMan Hipster Briefs, the PrimeMan Hipster Briefs, and the PrimeMan Thongs. Whether you’re into classic cuts or something a little more daring, these new tones bring a subtle yet confident upgrade to your underwear drawer.
Obviously, a men’s underwear brand that redefines comfort
Originally founded in Australia, Obviously has built a global reputation for doing things differently. Now with production based in Europe, the brand continues to refine its craft while maintaining the same commitment to premium quality and innovation.
One thing that truly sets Obviously apart? They never use cotton. Instead, they focus exclusively on micro modal and bamboo fabrics—materials that are incredibly soft, breathable, and lightweight. The result is underwear that feels smooth against the skin, regulates temperature naturally, and keeps you feeling fresh all day long.
The pouch designs that changed everything
Of course, we can’t talk about Obviously without mentioning their signature pouch design. This is where the brand truly shines.
Obviously offers two pouch options: AnatoFree and AnatoMax. Both are designed to provide exceptional space and support, eliminating the need for constant adjustment throughout the day. The AnatoFree offers a natural, relaxed fit, while the AnatoMax provides even more room, perfect for those who prefer extra space or simply want maximum freedom.
The feeling? As close as it gets to wearing nothing at all.
These designs are especially appreciated by well-endowed men, but honestly, you don’t need to be in that category to fall in love with them. Anyone who values comfort, freedom of movement, and zero restriction will instantly notice the difference.
Your favorite collections, now in new colors
At Men and Underwear, we stock a wide range of Obviously collections, including the Everyman, Primeman, Eliteman, and Freeman lines. Each one brings its own unique vibe, but they all share the same DNA: premium fabrics, thoughtful design, and unbeatable comfort.
With Rifle and Celestial now available in EliteMan Hipster Briefs, PrimeMan Hipster Briefs and PrimeMan Thongs, it’s the perfect excuse to refresh your essentials with something that feels both new and familiar.
Because let’s be honest, when your underwear feels this good, everything else just fits better.
