2019 was one more, great year for Men and Underwear and its most engaging social media account, that of Instagram. This was by far, our most popular social media outlet followed by more than 45,000 people. Almost all our posts on Instagram are about articles we published or about items we sell in Men and Underwear – The Shop. Among those were some re-posts of customers wearing underwear they bought from our shop as well as stories and news we featured in our Weekend Feast. Let’s find out which of the hundreds of posts were the ten most “liked”. They are all below, in descending order. Many thanks to all of you who shared your photos with us!

10. Milutin Djekovich in Walking Jack

Milutin Djekovich - Walking Jack underwear - Core briefs

In tenth place of the most “liked” posts on our Instagram, is impressive and very handsome model Milutin in a great shot he took wearing Walking Jack Core Briefs from our shop! This photo was submitted to us and posted only on Instagram. Many thanks to Milutin for it! You can see and like this post here.

9. Stathis Kapravelos in Walking Jack

Stathis - Walking Jack

The ninth most liked post on Instagram was a photo of model and Men and Underwear ambassador, Stathis, posing in our shop in Walking Jack Core Briefs. This is the second photo in this list featuring the Greek brand and (spoiler alert) there’s more further down! We took this photo when the stock from Walking Jack first arrived in store and Stathis was very keen to try the briefs on! Many thanks to Stathis for this photo and his continuous support to our shop. You can see and like this post here.

8 Kale Owen in our shop

Kale Owen underwear

The eighth most liked post was one announcing the Kale Owen underwear collection in our shop. A very sexy brand with some very sexy product shots that attracted a lot of attention from most of you! The model remains anonymous, the underwear he is wearing though is the Kale Owen – Thong Trunk Jeans and Roses. You can see and the post on Instagram here.

7. Underwear Suggestion – DMXGEAR

dmxgear underwear mens cotton white boxer briefs anatomically fit collection

The seventh most liked Instagram post was this, an underwear suggestion from DMXGEAR. Unfortunately this design is not available in our shop any more, but you can read all about it in the link below:


6 New, Sport Collection by Bluebuck

Bluebuck underwear - brick recycled mens briefs

The next most liked post was posted on the 30th of December 2019! In just a few days though it managed to become the sixth most liked post. It was about Bluebuck and its newly added, Sport Collection in our shop. Photographer is Elsa Girault and model is Nicolas Rouye. You can see and like this post here.

5 Oliver Spedding by Markus Brehm

Oliver Spedding by Markus Brehm - Kale Owen underwear

In fifth place is model Oliver photographed by talented Markus Brehm! This post was published on the last day of the year but in only a few hours went viral. This take was from an editorial, first published in PICTON MEN magazine featuring underwear from French label Kale Owen from our shop. Many thanks to Markus and Oliver for sharing these incredible photos with us! You can see and like this post here and you can see the full published editorial with a lot more photos in the link below:


4. Tomas Perez by Adrian C. Martin – Walking Jack Core Briefs

Walking Jack - 01 Core collection campaign

In fourth place is a post featuring model Tomas Perez, photographed by Adrian C. Martin in one of the most striking official campaigns we have seen in 2019, that of Walking Jack. Posing in his white Walking Jack Core Briefs in the woods of Tenerife, Tomas is smiling and makes himself, this campaign and this brand three very strong contenders in (spoiler alert!) our upcoming 6th Annual Awards! See and like this post here.

3 Thong Bay Leaf by Kale Owen

Kale Owen underwear 36100 Thong

In third place of the most liked Instagram posts is one more from French label Kale Owen. The same model is posing in the Thong – Bay Leaf in a post promoting this style in our shop. You can see and like this post here.

2 Jakub Stefano in DMXGEAR

Jakub Stefano DMXGEAR underwear

The second most liked Instagram post was this one, featuring fitness model, adult entertainer and Instagram sensation Jakub Stefano, posing in white boxer briefs by DMXGEAR. A great photo/selfie of Jakub who is seen in quite a few underwear brands on Instagram!

1. Tomas Perez by Adrian C. Martin – Walking Jack Core Briefs

Walking Jack - 01 Core collection campaign

The most liked post on our Instagram account was this one featuring model Tomas Perez, photographed by Adrian C. Martin for Walking Jack. This photo was posted twice (if not more) on our Instagram and both times it got more likes than any other photo/video posted in 2019! It is a stunning shot; Tomas looks amazing, rocking the black Core Briefs of Walking Jack, beautifully captured by charismatic photographer Adrian C. Martin. Congratulations also to this brand which in a very short amount of time it managed to become one of the favourite brands of our readers and one of the best selling brands in our shop!