If Addicted is the little naughty sister brand of ES Collection then it’s very own sub-brand AD Fetish is ten times naughtier! The fetish-meets fashion part of Addicted seems to start breaking away from the sporty styles of Addicted and becoming a pure underwear fetish oriented label. Moreover, it now has its own website where you must be over 18 years old to enter. This Catalan label joins many other underwear brands looking to target the gay men audience with highly provocative fashion and very sexy designs.
The new collection of Addicted Fetish is called Dare Yourself. It comprises underwear, clubwear, harnesses, singlets and accessories. Straps, rings and cut-outs play with mesh, pleather and black cotton and polyester with red, blue and yellow accents in a big and cohesive collection presented in the campaign below. Photography is by Alexis Salgues and models are Jess Vill, Mike Cabello and Benat Olea.