Great photography by Claudio Weber and model Stefan Pollmann in Victor Magazine.

Our Instaman Award this week goes to new face, model Stevan Miladinovic.

Laundry Day! The editorial with Gerard Vack photographed by Markus Brehm is featured in DNA Magazine! The underwear Gerard is wearing was supplied by our shop.

Our favourite Hunk du Jour this week was Kevin ten Hoeve.

Model Casey Christopher gets photographed by Marco Ovando for LoveSexo Magazine.

Casey Christopher photographed by Marco Ovando via LoveSexo Magazine.


Michael Kors has closed a deal to buy Versace for $2.12 billion. Lets see if/how this will affect their underwear designs, which could not be any different! Have a look at Michael Kors underwear and the underwear by Versace.

Marco Marco presents a fashion show (including his upcoming underwear designs!) in NYFW with 34 transgender models. Watch the runway here.

Gucci presents Spring 2019 collection and some of the most unflattering and ugliest men’s underwear we have ever seen. Watch the runway here.

Full on colours and ombre effects in the new collection of Skull & Bones.

New stock arrived in our shop! Check out the beautiful melange, organic cotton socks and long, navy blue boxer briefs just in by Bluebuck!

Four styles out of eight in total in store by Bluebuck.