Just a few days ago we posted some pictures of ES Collection from their new campaign promoting their street wear and athletic wear for Spring/Summer 2014. Today we will show you some more shots as well as more styles from this brilliant collection. The Spanish brand has officially launched their new campaign shot by Rick Day in New York.
The concept of the city is traditionally associated with economic, political, religious and social life. Cities were born out of the necessity to live close to other human beings in order to satisfy the human needs of interaction, coming together and well-being.
The name of the campaign is Downtown. The collection is designed for the thoroughly urban man, whose life is intensely played out in the city centre.
Eduardo Suñer, ES Collection Product Manager, believes “it was time to look for new points of view, new interpretations of the ES Collection man, different ways of understanding the brand. For that reason we have decided to go for a marked change – it was time to look for a new image that would bring out the freshness and strength of the new collections that the brand is creating.”
This is the reason why the production team of ES travelled from Barcelona to New York to meet and work with one of the big names of male photography, Rick Day.
“Working with Rick has been a fantastic experience. His vision of masculinity, the way he is able to play with shapes and male beauty is something which he has been able to mesh perfectly with our own vision of ES Collection. The result is a feast for the eyes – something truly spectacular,” adds Hector Aguilar, the Production Manager.
We couldn’t agree more! Enjoy the pictures and see the new styles below. You can find ES collection on their official website (see link at the beginning of the post) and many retailers all around the world.