2018 was a great year for Men and Underwear and one of its most engaging social media accounts, that of Instagram. This was by far our most popular social media outlet followed by more than 25,000 people. Most of our posts on Instagram were about articles we published or about items we sell in Men and Underwear – The Shop. Among those were some re-posts of customers wearing underwear they bought from our store as well as stories and news we featured in our Weekend Feast. Let’s find out which of the hundreds of posts were the ten most “liked”. They are all below, in descending order:

10. Matt Cuff photographed by Jade Young – Hugo Boss underwear

Tenth place! In this photo featured model is @matt_cuff13 captured by visionary photographer and creative director @jadeyphoto. Matt is seen posing in underwear by @boss. You can see the whole feature this post was about in the link below:

9. Matt James – White Boxer Briefs

In ninth place is a product shot of a classic boxer briefs in white we have in our shop. Silver waistband, fully functional fly, made from a soft cotton fabric by @mattjamesunderwear . You can see it (and buy it) in the link below:

8. Pima Cotton briefs by 2(X)IST

2XIST underwear - Pima Briefs white

In eighth place is one more photo from a great pair of underwear from our shop. Classic white briefs meet one of the softest fabrics in the timeless Pima Cotton Brief in pure white by 2XIST. To see it and get it now from our shop click the link below:

7. Wood Series of Charlie by Matthew Zink

In seventh place is a post about a great underwear line of Charlie. Skin comes in more than one colour! Check out the Wood Series of @charliebymz with “nude” underwear for different skin tones:

6. Acrobat Woody Fox photographed by Andrew Stubbersfield in swimwear by Garcon Model

In sixth place is a photo with acrobat and model @woodyfox_official photographed by @andrewstubbersfield in swimwear and underwear by @garconmodel. See more:

5. Modal briefs by L’Homme Invisible

LHomme invisible underwear MY11C-PER-GC1 (2)

In fifth place is the product shot/presentation of the top quality micromodal made briefs by L’Homme Invisible. The post’s exact words were: Enjoy the modal made briefs by L’Homme Invisible, one of the softest underwear ever made! And the link that followed pointed to our shop:

4. Chris Campanioni photographed by Hans Fahrmeyer – Jocko swimwear

Chris Campanioni photographed by Hans Fahrmeyer - Jocko swimwear

In fourth place is this amazing photo by talented and very experienced photographer Has Fahrmeyer of model Chris Campanioni. The exact text of the Instagram post was: Retrospective: Published photographer @hans4257 captures @chrispup in swimwear by Jocko. You can see the whole feature in the link below:

3. Pima Cotton briefs by 2(X)IST (again!)

2xist underwear pima cotton briefs in white

It’s a funny thing that we have two photos of the classic pima cotton made briefs by 2XIST (available in our shop) in our top ten Instagram posts! The post said: A pair of timeless white briefs is something every man should have in his top drawer. Get the Pima Cotton Contour Pouch briefs by 2XIST from our shop today:

2. CODE 22 Rome Brief / Coupon Code

Code 22 underwear Rome Briefs black

In the second place is this great close up shot by Joan Crisol of the Rome Briefs by Code 22 we have in our shop. this photo was announcing the special code XMAS we had for the holiday season which, by the way, is still available until midnight 31st December 2018. Here are the words of the post: Christmas came early at Men and Underwear – The Shop! Get 30% off your order with coupon code XMAS at the checkout. Shop now:

1. Personal trainer Danny photographed by Omega Fitness Photography for Walking Jack

Walking Jack underwear

This was one of the most recent posts and the most “liked” of 2018. The photo is from a great collaboration among the new Greek brand @walkingjackofficial, Cypriot photographers @omega_fitness_photography and personal trainer @danny_personal_trainer: You can see the whole feature in the link below:

We will soon put together the most popular articles in our blog and, of course, our annual award with the best of men and underwear for 2018! Stay tuned!