The search of the next models by Andrew Christian continues. Find our more here.

Actor Alexander Skarsgard hits the pool in his Adidas swim shorts. We saw the photos in Just Jared.

Our favourite Hunk du Jour this week was Maxwell Zagorski

Must see: Russian sensation Alexandr Dorokhov photographed by Pavel Lepikhin in Fashionably Male

Our Instaman award this week goes to Ben Zerbst


Love them or hate them? Check out the 3-D print on these hipsters by Bruno Banani we found at Dead Good Undies

It is cheeky, unique and innovative. Have a look at the Vitale swimwear by Rufskin here

New video presenting its H+A+R+D collection by C-IN2.

Amazon’s takeover of the American fashion industry is driven by its underwear sales! We read it here

New underwear collection, Aquafire, by BCNU. Have a look at our favourite colourway here