We have been informed from the guys at Jockstraps.com that Russell Athletic, the owner since 2003 of Bike Athletic is going to stop producing underwear and sportswear under the Bike brand name. The quick note said that Russell Athletic have informed the store that the Bike brand is discontinued including, as you can imagine, their renowned jockstraps. It looks like some stores might still be able to get some stock from Germany but even this is going to stop very soon. Is this the end of Bike jockstraps? There have been shortages of stock in the past but the very recent re-release of the classic No10 was thought as a sign of a revival of Bike rather than plans to shut it down…
The photo below is from Jockstraps.com and shows the Throwback edition of the iconic No10 jock by Bike.

Bike Jockstrap at jockstraps.com


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