Satisfy the Alpha Male in you! This is the new “tag line” for the second collection of Alpha Male Undies’ own brand of men’s underwear, ‘AMU’. Following AMU’s successful launch last year, the Irish label presents a fresh new collection of easy-to-wear, comfortable yet sexy underwear.
In this second collection you will find a restyled waistband, a soft new fabric and four different styles (low rise briefs, short leg boxer briefs, straight cut boxers and, ideal for workouts, long leg trunks) to bring out the Alpha Male in every man! You can see all the cuts in the images below.
Darrell McDonald, designer owner and creator of AMU, has drawn on his experience and in–depth knowledge of the world-wide male underwear industry and has cleverly chosen a Modal-Lycra blend fabric to create a stylish collection that feels very nice to wear. All styles come in classic white and black with jazzy red stitching.
The collection is equally impressive in terms of design: Contour pouch for great support, perfectly placed stitching, front and back, adding definition to each of the styles.
The collection is designed in Ireland and made to perfection in Yukatan, Mexico: European style combined with skilled manufacturing!
AMU want to be the brand you reach for in your underwear drawer and they are committed to making briefs and shorts that don’t just look good, they feel great to wear!
There is also a backstage video with photographer Steve France and model Jamie B posing in AMU briefs. You can watch it here: