New Obviously logo
The logo of the brand has changed recently. Instead of the O in the middle of the logo representing the male symbol now it represents a breaking wave across the rising sun. According to Obviously this new logo represents a return to the
roots of the brand, symbolising the sun and surf of the beautiful Australian beaches that have
always been a big part of the brand. Symbols of fun and energy, of the relaxed
Aussie lifestyle, but also of enduring power and beauty.
New Obviously range EveryMan™
with the release of Obviously’s first Bamboo fibre products – the EveryMan™
Range. The range is specifically designed for Every Man to wear Every Day
and provides an affordable addition to your underwear collection.
from a high quality custom blend of Bamboo Rayon and Lycra fabric which provides
the perfect balance between comfort, freedom and support. The
EveryMan™ Range comes in 5 totally new products:
Boxer Brief 3 Inch Leg – 18.95 AUD
Boxer Brief 9 Inch Leg – 18.95 AUD
Brief – 16.95 AUD
Trunk – 18.95 AUD
Hipster Brief – 16.95 AUD
complete redesign from anything Obviously has done previously, the body of each
garment has been re-engineered for improved comfort and a better fit, and
customers will find the fit slightly larger and more spacious.
not feature Obviously’s anatomical pouch but rather features 2 new contour front
designs – Comfort and Classic.
features a single panel front for an enhanced level of comfort over traditional
underwear while still retaining a slim line appearance and providing support.
Think of it as a midway point between Obviously’s anatomical pouch and
traditional underwear. This pouch design is perfect for guys who desire
underwear with a little more support.
a classic double panel front with flatlocked double seams and a shallower pouch
depth in order to achieve a classic shape with maximum support. This style is
more like traditional underwear.
EveryMan™ Range – just follow this link: