That is what we read on the website of this Toronto, Canada based brand. The brand is making swimwear (see Swimmerz) and underwear (see undeez) for men.
They have two styles of underwear. The first one is called "boxz", which are boxer briefs made of 90% cotton and 10% spandex with a 3.8 to 5 cm waistband depending on the design in 5 colours (black, white, blue, red and grey) and 4 different waistbands. The retail price is 30 Canadian dollars, that is about 23 euros, 30.4 dollars or 18.8 pounds. The second on is called "briefz" and yes, it is briefs! Made with the same material and waistbands comes in the same 5 colours. Retail price 26 Canadian dollars.
They all look very sexy and comfortable, well thought design and a very classy combination of colours which appeals to all men.
What we were pleasantly surprised to see is the wide range of swimwear. 4 different shape styles with a great variety in colours, prints and patterns. Monochrome fabrics with stylish waistbands, fabulous prints and everything in between. I think there is something for everyone there. I urge you to go and have a look. http://shop.skmpeez.com/
Here are some pictures of their products with the model Christian DePinho.