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      Underwear Review: The JJ Malibu G-String Thong with Bulge Pouch

      January 26, 2022
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      September 9, 2021
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      September 21, 2023
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Tagged amu

AMU is an Irish brand founded in 2012 by Darrell McDonald, owner of Alpha Male Undies store. The AMU collection features bold colours and a range of exciting silhouettes that will literally make your guy stand out. AMU collection comprises mens underwear, swimwear and athletic wear.

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amu
AMU - Pure Boxers - White

Underwear Suggestion: AMU – Pure Boxers – White

September 2, 2022
Men and Underwear, Underwear Suggestions
This underwear suggestion is sponsored by Men and Underwear – The Shop. Our underwear suggestion today is a classic style pair of boxers in white. The Pure Boxers are made from a high-quality silky soft poly... Read More...
Marcuse swimwear - Master pink copy 2 Vlad Parker by Stas Vokman

The 10 most liked Instagram posts in 2021

December 29, 2021
Men and Underwear, News & Trends
2021 was another strange and difficult year, full of ups and downs for not just the men's underwear industry but for most individuals all around the globe. It has been a year where social media saw a surge in u... Read More...
PhotoRSH - model Tony in AMU underwear

Model Tony by PhotoRSH – AMU underwear

September 13, 2021
Editorials & Models, Men and Underwear
We are happy to start a new week with some photos captured by Ross Haley aka PhotoRSH. The talented American photographer returns to Men and Underwear with a series of photos featuring model Tony posing in AMU ... Read More...
AMU Pure briefs and jocks on model DW Chase

Model DW Chase in AMU Pure briefs and jocks

August 2, 2021
Editorials & Models, Men and Underwear
Model DW Chase returns to Men and Underwear with one more series of photos. The feature follows him at his house, the garden and his gym posing in briefs and jockstraps of Irish brand AMU. DW Chase is known for... Read More...
AMU underwear - Model and Finess Fanatic Simon by PhotoRSH

Model and fitness fanatic Simon by PhotoRSH for AMU underwear

June 22, 2021
Editorials & Models, Men and Underwear
We are delighted to show you today an editorial photographed by talented PhotoRSH today. The striking and incredibly sexy photos you see below feature model and fitness enthusiast Simon, posing in the white tho... Read More...
Exodia underwear - modelsJuanFer De La Torre, William Santos, Gian Bastos and Thomas Cerrini

Weekend Feast with JuanFer, William, Gian, Thomas, AMU underwear and so much more!

June 19, 2021
Men and Underwear, Weekend Feast
Men! JuanFer De La Torre, William Santos, Gian Bastos and Thomas Cerrini photographed by Gus Dantas for the Exodia Rio underwear in Eroticco Magazine. Have a look at the latest feature about Moschino, style... Read More...

Alpha Male Undies – The Pure Underwear Collection has arrived!

June 17, 2021
Men and Underwear, News & Trends
We are quite excited to add one more brand to our shop! Alpha Male Undies or AMU as you can simply call it is an Irish brand, designed in Dublin. It is the in-house brand of the retailer with the same name whos... Read More...
Patxi by Frank Louis

Weekend Feast with Patxi, Mathias, Winter Sales and so much more!

January 9, 2021
Men and Underwear, Weekend Feast
Men! Model Patxi Areitio Mira poses in Tommy Hilfiger underwear, photographed by Frank Louis in L'Effronte Magazine. Henrique Zouain and Luiz Altefender pose in underwear by Lupo for the camera of Beto Urba... Read More...
AMU underwear - model Zeus by MDZ management

Model Zeus by MDZmanagement – AMU underwear

January 5, 2021
Editorials & Models, Men and Underwear
We are happy to show you today one more editorial work by MDZmanagement. The talented photographer worked with model Zeus Gonzalez Santana for a series of great photos featuring underwear from Irish brand AMU. ... Read More...
AMU underwear - Model Aaron by MDZmanagement

Model Aaron by MDZmanagement – AMU underwear

July 22, 2020
Editorials & Models, Men and Underwear
Today we show you the latest editorial work of Spanish team MDZmanagement in the Canary Islands. The photos feature model Aarón Martín posing in underwear by Irish brand AMU. The home brand of retailer Alpha Ma... Read More...
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The specialists in men’s underwear. Daily updates with all the latest underwear trends, news from leading brands and stores, as well as features on models, interviews, editorials, reviews and of course great photography! Find out everything there is to know about the world of men and underwear! Don't miss also our own men's underwear shop offering select brands and items chosen by our specialists.

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