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    • Valentine Marcuse Empire red brief

      Valentine's Day 2021 - Top 10 gifts for you and him!

      February 3, 2021
      Men and Underwear, News & Trends
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    • Walking Jack - underwear - Micro Briefs

      The Micro Briefs by Walking Jack are back!

      March 23, 2023

    • The Holiday Swim Briefs by TOF Paris have arrived!

      March 21, 2023
    • CODE 22 tanktop and socks

      The Active Neon socks from CODE 22 are back!

      March 16, 2023

    • Four more handmade Square Knot bracelets by Zosimi Beads!

      March 13, 2023

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      March 9, 2023

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      March 2, 2023
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      David Lundy by Alex Wightman for BOX Menswear – Part 2

      June 23, 2019
      Editorials & Models, Men and Underwear
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    • Real Men In Underwear: Rich Plant Daddy in CODE 22 briefs

      March 27, 2023

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      March 20, 2023

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      March 14, 2023

    • Real men in underwear: Ben in Germany – Obviously Apparel part two

      March 10, 2023

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      March 7, 2023

    • Real men in underwear: Ben in Germany – Obviously Apparel part one

      March 6, 2023
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      April 22, 2018
      Men and Underwear, Reviews
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      Underwear Review: LeBeauTom – Black Boxers

      October 18, 2022
    • LeBeauTom - Greendr Briefs

      Underwear Review: LeBeauTom – Greendr Briefs

      September 28, 2022
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      Underwear Review: Kale Owen – Thong Trunk

      March 14, 2022
    • jjmalibu-snake

      Underwear Review: The JJ Malibu G-String Thong with Bulge Pouch

      January 26, 2022
    • C-IN2 Nu Low Rise briefs review

      Underwear Review: C-IN2 – Nu Low Rise Brief

      September 9, 2021
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      Underwear Review: Kale Owen – Thong Brief

      September 1, 2021
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      Underwear Suggestion: Destructive - Mesh Brief - Red/Black

      February 10, 2022
      Men and Underwear, Underwear Suggestions
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    • Underwear Suggestion: Obviously Apparel – PrimeMan Hipster Briefs – Black

      March 28, 2023

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      March 26, 2023

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      March 22, 2023

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      March 19, 2023

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      March 17, 2023

    • Underwear Suggestion: Obviously Apparel – FreeMan Briefs – Black

      March 15, 2023
  • Brief Talk
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      Brief Talk, Men and Underwear
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      Brief Talk: Marin Barba-Rosie

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      Brand Presentation: Underwear Dance Party and Brief Talk with founders Amrit and Vishal

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      August 30, 2018

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Tagged amu

AMU is an Irish brand founded in 2012 by Darrell McDonald, owner of Alpha Male Undies store. The AMU collection features bold colours and a range of exciting silhouettes that will literally make your guy stand out. AMU collection comprises mens underwear, swimwear and athletic wear.

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amu
AMU - Pure Boxers - White

Underwear Suggestion: AMU – Pure Boxers – White

September 2, 2022
Men and Underwear, Underwear Suggestions
This underwear suggestion is sponsored by Men and Underwear – The Shop. Our underwear suggestion today is a classic style pair of boxers in white. The Pure Boxers are made from a high-quality silky soft poly... Read More...
Marcuse swimwear - Master pink copy 2 Vlad Parker by Stas Vokman

The 10 most liked Instagram posts in 2021

December 29, 2021
Men and Underwear, News & Trends
2021 was another strange and difficult year, full of ups and downs for not just the men's underwear industry but for most individuals all around the globe. It has been a year where social media saw a surge in u... Read More...
PhotoRSH - model Tony in AMU underwear

Model Tony by PhotoRSH – AMU underwear

September 13, 2021
Editorials & Models, Men and Underwear
We are happy to start a new week with some photos captured by Ross Haley aka PhotoRSH. The talented American photographer returns to Men and Underwear with a series of photos featuring model Tony posing in AMU ... Read More...
AMU Pure briefs and jocks on model DW Chase

Model DW Chase in AMU Pure briefs and jocks

August 2, 2021
Editorials & Models, Men and Underwear
Model DW Chase returns to Men and Underwear with one more series of photos. The feature follows him at his house, the garden and his gym posing in briefs and jockstraps of Irish brand AMU. DW Chase is known for... Read More...
AMU underwear - Model and Finess Fanatic Simon by PhotoRSH

Model and fitness fanatic Simon by PhotoRSH for AMU underwear

June 22, 2021
Editorials & Models, Men and Underwear
We are delighted to show you today an editorial photographed by talented PhotoRSH today. The striking and incredibly sexy photos you see below feature model and fitness enthusiast Simon, posing in the white tho... Read More...
Exodia underwear - modelsJuanFer De La Torre, William Santos, Gian Bastos and Thomas Cerrini

Weekend Feast with JuanFer, William, Gian, Thomas, AMU underwear and so much more!

June 19, 2021
Men and Underwear, Weekend Feast
Men! JuanFer De La Torre, William Santos, Gian Bastos and Thomas Cerrini photographed by Gus Dantas for the Exodia Rio underwear in Eroticco Magazine. Have a look at the latest feature about Moschino, style... Read More...

Alpha Male Undies – The Pure Underwear Collection has arrived!

June 17, 2021
Men and Underwear, News & Trends
We are quite excited to add one more brand to our shop! Alpha Male Undies or AMU as you can simply call it is an Irish brand, designed in Dublin. It is the in-house brand of the retailer with the same name whos... Read More...
Patxi by Frank Louis

Weekend Feast with Patxi, Mathias, Winter Sales and so much more!

January 9, 2021
Men and Underwear, Weekend Feast
Men! Model Patxi Areitio Mira poses in Tommy Hilfiger underwear, photographed by Frank Louis in L'Effronte Magazine. Henrique Zouain and Luiz Altefender pose in underwear by Lupo for the camera of Beto Urba... Read More...
AMU underwear - model Zeus by MDZ management

Model Zeus by MDZmanagement – AMU underwear

January 5, 2021
Editorials & Models, Men and Underwear
We are happy to show you today one more editorial work by MDZmanagement. The talented photographer worked with model Zeus Gonzalez Santana for a series of great photos featuring underwear from Irish brand AMU. ... Read More...
AMU underwear - Model Aaron by MDZmanagement

Model Aaron by MDZmanagement – AMU underwear

July 22, 2020
Editorials & Models, Men and Underwear
Today we show you the latest editorial work of Spanish team MDZmanagement in the Canary Islands. The photos feature model Aarón Martín posing in underwear by Irish brand AMU. The home brand of retailer Alpha Ma... Read More...
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The specialists in men’s underwear. Daily updates with all the latest underwear trends, news from leading brands and stores, as well as features on models, interviews, editorials, reviews and of course great photography! Find out everything there is to know about the world of men and underwear! Don't miss also our own men's underwear shop offering select brands and items chosen by our specialists.

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The FreeMan Trunks of Obviously feature the AnatoFREE anatomical shape pouch designed specifically for the male anatomy and are made from the highest quality bamboo rayon mix 4-way stretch fabric! Check it out: _____ menandunderwear.com/shop
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The FreeMan Trunks of Obviously feature the AnatoFREE anatomical shape pouch designed specifically for the male anatomy and are made from the highest quality bamboo rayon mix 4-way stretch fabric! Check it out: _____ menandunderwear.com/shop
19 hours ago
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1/9
Unique colour combination in a timeless underwear silhouette by Bluebuck made from eco-friendly fabric. Discover the Arctic Green Briefs today: _____ menandunderwear.com/shop
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Unique colour combination in a timeless underwear silhouette by Bluebuck made from eco-friendly fabric. Discover the Arctic Green Briefs today: _____ menandunderwear.com/shop
2 days ago
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2/9
We are delighted to continue our Real Men In Underwear series with a new segment featuring RichPlantDaddy posing in briefs by CODE 22. See more in our magazine today: _____ menandunderwear.com
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We are delighted to continue our Real Men In Underwear series with a new segment featuring RichPlantDaddy posing in briefs by CODE 22. See more in our magazine today: _____ menandunderwear.com
2 days ago
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3/9
Get 20% off this innovative jock by Barcode. One of many items currently in our sales section, this jock is made from a fantastic fabric inspired by fetishwear. Make it yours: ______ menandunderwear.com/shop
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Get 20% off this innovative jock by Barcode. One of many items currently in our sales section, this jock is made from a fantastic fabric inspired by fetishwear. Make it yours: ______ menandunderwear.com/shop
3 days ago
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4/9
The limited edition Sergey Pop Jockstrap in the Grassland Beige colour, almost sold out in just a few days! Check it out: _____ menandunderwear.com/shop
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The limited edition Sergey Pop Jockstrap in the Grassland Beige colour, almost sold out in just a few days! Check it out: _____ menandunderwear.com/shop
4 days ago
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5/9
One of many items currently on sale is the Medley Swim Shorts in blue from CODE 22 at 25% off. Check it out: _______ menandunderwear.com/shop
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One of many items currently on sale is the Medley Swim Shorts in blue from CODE 22 at 25% off. Check it out: _______ menandunderwear.com/shop
5 days ago
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6/9
The 2nd Skin Jockstrap from CODE 22 is back in stock in limited quantities. Check it out: ____ menandunderwear.com/shop
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The 2nd Skin Jockstrap from CODE 22 is back in stock in limited quantities. Check it out: ____ menandunderwear.com/shop
5 days ago
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7/9
The Micro Briefs in black by Walking Jack are back in stock! Check out these super low-rise, organic cotton made bikini briefs: _____ menandunderwear.com/shop
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The Micro Briefs in black by Walking Jack are back in stock! Check out these super low-rise, organic cotton made bikini briefs: _____ menandunderwear.com/shop
6 days ago
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8/9
Here are the new Holiday Swim Bikini briefs by TOF in red! Elegant style, made in France, very chic and sexy! Check it out: menandunderwear.com/shop
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Here are the new Holiday Swim Bikini briefs by TOF in red! Elegant style, made in France, very chic and sexy! Check it out: menandunderwear.com/shop
6 days ago
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9/9
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