{"id":221,"count":26,"description":"Bum-Chums is a British men's underwear brand founded in February 2009 by Craig Hendry. From their humble beginnings, Bum-Chums hit the ground running with some really out-there designs of men\u2019s pants. (Pants are what the British call Underwear)! Although made with a plain black elastic, their funky fabrics and cute styles soon caught the imagination of the men\u2019s underwear community the world over, and soon started to grow into a quirky underwear brand with loyal fans all over the world.","link":"https:\/\/www.menandunderwear.com\/blog\/tag\/bum-chums","name":"bum-chums","slug":"bum-chums","taxonomy":"post_tag","meta":[],"_links":{"self":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/tags\/221"}],"collection":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/www.menandunderwear.com\/blog\/wp-json\/wp\/v2\/posts?tags=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}